Adidas announced a long term partnership with Oscar-nominated, Grammy Award-winning superstar Pharrell Williams. The first adidas Originals x Pharrell Williams products will debut in the summer of 2014.
This is the first time Adidas has partnered with a designer who owns his own textile company.
Adidas will collaborate with Williams’ Bionic Yarn coming from The Vortex Project—an initiative with Parley for the Oceans to turn plastic debris from the oceans into yarn and fabric.
Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, Sdidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn,” said Pharrell Williams.