French ready-to-wear brand, A.P.C. opens a temporary store this Holy Wednesday on the 2nd level of Rockwell’s Power Plant Mall.
Founded in 1988 by Tunisian-born designer Jean Touitou, A.P.C. stands for Atelier de Production et de Création.
The brand is known for its minimalist design, clean lines and simple patterns.
Logos are rarely visible and pieces tend to incorporate the characteristics of military garments.
With a flagship store at 39 Rue Madame 75006 Paris, it has expanded significantly worldwide in London, Tokyo, Osaka, two in New York City (Brooklyn and Soho), two in Hong Kong, and West Hollywood.
In Manila, A.P.C. is exclusively distributed by Homme et Femme.