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Nespresso opens first boutique in the Philippines
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I’m not a coffee drinker but when I first saw the Nespresso boutique at the IFC in Hong Kong in 2011, I really wish I did.
Last September, Nespresso Philippines gifted me with my own machine, which I opened very recently. It makes me happy to have one in the house for my friends.
I quickly bought a transparent case shaped like a Nespresso capsule because presentation is everything.

Nespresso

When Nespresso formally opened its first legit boutique at the Power Plant Mall this month, what my friend Grace and I wanted to know was whether Nespresso global ambassador George Clooney would make an appearance.
Well, not exactly, but he at least appears on the store front.

Nespresso at Power Plant Mall

The opening of the boutique in the Philippines is the latest of its new openings in Asia, which now has a total of nine markets.
Occupying a 140 square-meter space, the new Nespresso boutique highlights a wide range of coffee beans from around the world.

Nespresso at Power Plant Mall

“We are delighted to expand and reinforce our partnership with Novateur (the company that brought Nespresso to our shores) in B2C (Business to Consumer), while accelerating the existing OOH(Out of Home) business. We look forward to sharing more inspiring Nespresso coffee moments with coffee enthusiasts in Philippines in home and out of home,” said Renaud Tinel, Nespresso-Head of Asia, during his welcoming remarks.

Nespresso Head of Asia Renaud Tinel
Nespresso Head of Asia Renaud Tinel

The boutique has dark wood interiors. There are separate Tasting Area, Machine Gallery and Accessories Collection. The colorful Coffee Wall of boxed capsules—a global design feature—is very Instagrammable.

Nespresso at Power Plant Mall

Nespresso at Power Plant Mall

“Nespresso speaks of passion, premium quality and innovation, and is a highly regarded global brand. In the past, Filipinos could only enjoy Nespresso on their trips abroad. But now we bring your favorite coffee closer to you,” said Patrick Pesengco, Managing Director of Novateur Coffee Concepts Inc. “Through this boutique, we hope to introduce you to a world of unique coffee experiences.”

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L-R: Power Plant Mall Senior Leasing Manager Tin Coqueiro, Novateur Coffee Concepts Managing Director Patrick Pesengco, Nespresso Head of Asia Renaud Tinel, Nestle Philippines CEO Jacque Reber and Swiss Embassy Deputy Head of Mission Mathias Domenig

Aside from Nespresso’s top-of-the line coffee machines and premium coffee collection, coffee drinkers and Nespresso fans can go to the Tasting Bar where they can try the different Nespresso coffee varieties and recipes. There are baristas to help shoppers choose which among the 24 Nespresso Grand Crus to get.
“There’s a whole range of options for different preferences, moods and tastes,” said Tinel.

Nespresso at Power Plant Mall

Nespresso at Power Plant Mall

Also present during the launch were Nespresso officials, including Regional Head of B2C Commercial Lai Ching Kok, Asia E-Commerce Director Aurelie Batmalle, Regional Marketing Manager Eliz Tan, Regional Sales and Marketing Executive Pei Hua Koh and Regional TQM Manager Simon Gigandet.
They were joined by media guests and Nespresso lovers, like actress Angel Aquino

Angel Aquino

Jonty Cruz, Chief Editor of Rogue Magazine

Jonty Cruz

Novateur Coffee Concepts Marketing Head Melissa Valdez and Nespresso fan, celebrity Marc Nelson

Novateur Coffee Concepts Marketing Head Melissa Valdez and Marc Nelson

If you’re wondering what happens to the aluminum Nespresso capsules, they are recycled. Nespresso’s global program encourages customers to return used capsules to the boutique. The coffee grounds are reused for fertilizer while the old capsules smelted and repackaged.
The Nespresso Boutique is located at R1, Power Plant Mall, Rockwell Center, Makati City.
You may also order your capsules online from www.nespresso.ph with free delivery when you spend Php3,000 or more.

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