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Hugo Boss presents Winter 2013 in Shanghai
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Shanghai’s Power Station of Art museum became the venue for Hugo Boss’ Mens and Womenswear Collections for Winter 2013.
Opened last October 1, 2012, the Power Station of Art is China’s first public museum of contemporary art.
The current name is a vestige of the building’s past: it was constructed in 1897 for the Nanshi Electric Light Factory.

BOSS Winter 2013 Fashion Show Shanghai at The Power Station of Art in Shanghai on 30.05.2013 (11)

Inspired by the building’s legacy, the shape of the runway echoed a bolt of lightning.

Location of the BOSS Shanghai Fashion Show on May 30, 2013 (5)

LEDs illuminated the 200-foot-long runway on which top models showcased the collection.

BOSS Winter 2013 Fashion Show Shanghai at The Power Station of Art in Shanghai on 30.05.2013 (34)
BOSS Winter 2013 Fashion Show Shanghai at The Power Station of Art in Shanghai on 30.05.2013 (41)
BOSS Winter 2013 Fashion Show Shanghai at The Power Station of Art in Shanghai on 30.05.2013 (31)
Models in BOSS

Some 1,000 invited guests—including Asian and international stars such as Carey Mulligan, Gerard Butler, Chow-Yun Fat and Cherie Chung, press representatives from around the globe, and buyers—attended the show.

China Chow
China Chow

Gerard Butler (1)
Gerard Butler

Carey Mulligan
Carey Mulligan

Marcel Nguyen und Damla Cavdar
Marcel Nguyen and Damla Cavdar

Lin Chi-ling
Lin Chi-ling

Kwon Sang-Woo
Huang Xiaoming

Tan Yuan Yuan
Tan Yuan Yuan

In the Philippines, BOSS is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Shangri-la, Shangri-la Plaza Mall, and Newport Mall.

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