Hiroyuki Matsuura x Swatch!

I’m excited to show you the new Swatch watches created by noted Japanese artist, Hiroyuki Matsuura.
Born in Tokyo, Hiroyuki Matsuura worked as a graphic designer before a solo exhibition in 2005 kick-started his career as an artist. Today he works in a variety of formats—including painting, sculpture and limited-edition multiples—in Japan and abroad.


His colorful characters are featured on ‘the world’s smallest canvas’ for Swatch, but with that same bold, larger-than-life dimension.

Hiroyuki Matsuura

For the SWATCH & ART Collection, Hiroyuki Matsuura has designed six New Gents.
What’s your favorite?



Find them in SWATCH Stores at SM Megamall, Glorietta 4, Greenbelt 5 and Trinoma
SWATCH Kiosks at SM Mall of Asia, SM City North EDSA, SM City Davao, Glorietta 3, Rockwell Power Plant Mall, Greenhills V-Mall, Shangri-La Plaza, Robinsons Place, Ermita, Sta. Lucia East Grand Mall, Festival Mall, and Ayala Center, Cebu
And HOLE IN THE WALL Shops at Alabang Town Center and Ayala Marquee Mall, Angeles, Pampanga.

Get Globe Tattoo, get a Swatch

Time to reveal the true you with the new Globe Tattoo and Swatch.
The new Tattoo Superstick offers speeds of up to 3 mbps, Wifi Sharing, and 200 free texts monthly.

Globe Tattoo

From now until July 31, 2011, all new Tattoo Postpaid Unlimited Plan subscribers—whether on Plan 999 or Plan 1,299—will automatically receive a Tattoo Gift Certificate from Globe worth Php 1,500 or Php 2,500, respectively.
The Tattoo Gift Certificate can be used to purchase a Swatch Watch from any participating Swatch outlet nationwide, from now until September 30, 2011.

Jeremy Scott x SwatchSarah Gaugler
Jeremy Scott x Swatch and Sarah Gaugler for Globe Tattoo

Then, on June 4, 2011, Saturday, Tattoo and Swatch invite you and the country’s most avid cosplayers to the TriNoma Activity Center.
Come in your best costumes inspired by various animé characters.
Registration starts at 3:00 p.m. Get ready for the show, activities and fabulous prizes from the all new Tattoo and Swatch.

Alodia Gosiengfiao
Alodia Gosiengfiao for Globe Tattoo

To know more, click here.

Hats off to Swatch Zebra Day

Awww! I missed it as I was in Hong Kong for work.
See how Swatch Zebra Day was celebrated in Covent Garden

SWATCH ZEBRA Day 1st April 2011

In Jakarta
Swatch Zebra

and Singapore
Zebra Dancing Swatch

In the Philippines, the event was held at the Power Plant Mall and I heard, a huge success.
To think this was all planned rush-rush by Tita Virgie Ramos with a huge assist from Rowell Santiago and of course, Chel Peña.
Hats off to you!
(Heard some smaller kids were scared of the human zebras and had to hide inside the shops, but judging from this video, it looked like a lot of fun.)
Congrats Tita Virgie!

April 1st is Swatch Zebra Day at Rockwell

Swatch Zebra day

What’s up with the Zebras?” I asked Tita Virgie over cheesecake at the Rockwell mall.
“Well, it’s supposed to be in fashion,” she said.

Swatch Zebra day

Must be. I’m in Hong Kong today and I’ve already spotted two different people in zebra patterns.
“Can you imagine 100 zebras at the Rockwell mall on April Fool’s Day?” she added.
On April 1st, 25 cities around the world will celebrate Swatch Zebra Day.
On Facebook, Swatch has been searching for zebra wannabes in London, Madrid and Zurich—150 in each of these cities, to be precise.
Participants will receive a free zebra “morphsuit” and a chance to win a Zebra Swatch from the Animal Collection.
In Milan, they’ve even created a tutorial video on how to do the zebra dance.

Not to be outdone, Rowell Santiago has directed five viral videos for Swatch Zebra Day in the Philippines.

On April 1st, Swatch Zebra Day will be staged in a big way at Rockwell’s Power Plant Mall, where Tita Virgie and her team have lined up activities and prizes for best-dressed guests who come in zebra, striped and neon outfits.

Swatch Zebra day

She is also threatening to bring a giant zebra or two to the mall but no worries — they’re not real.
On the same day, Swatch opens its new pop-up store on the second level.
Come at 5:30 PM to join in the fun.

Swatch Zebra day

Did you know that every Friday is Sartorial Day at the mall?
One hundred best-dressed guests who have their pictures taken at the ZebrArt Studio on the 2nd level will get fun and exciting prizes.
Lucky winners will either get a Swatch watch, a Zebra morphsuit, Zebra carousel or two Rockwell Cinema movie passes.

Swatch Zebra day

Here’s another cool way to win a Swatch watch:
Using your phone or camera, find the human zebras and take a picture of them at five Swatch color stations all over the mall:
1) By the piano or jeepney at the Concourse or Food Hall
2) By the big zebra at the North Wing, 2nd level
3) Look for zebras playing “Charades” on the 2nd or 3rd levels
4) At the Swatch Pop-Up Store, 2nd level
5) And the cinema, 3rd level
Upon completion, take your camera or phone and show your pictures at the event site located at the Archaeology Main Hall to claim your prize.
First 20 to complete the challenge win!

Swatch Zebras

Now here are the five winners of the Swatch Zebra giveaway on Twitter:
1) @wenggurl19
2) @origamidreamer
3) @mprrortega
4) @fijae15
5) @iamnotzara
Please print out your confirmation email from me, take this to the Swatch Pop-Up store at Rockwell between 5:30-6:30 PM to claim your Swatches.
Be there on April 1st!