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What happened last night at Rajo-fied x National Book Store
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Hats off to Rajo Laurel for another successful collab!
I’m in awe whenever Rajo ties in with Uratex foam or Red Ribbon cakes. He has truly made himself a reachable, affordable brand.
Last night we caught up with him at the NBC Tent to launch his limited edition collection for National Book Store.

Rajo Laurel's show for National Book Store

Guests buzzed in and out as many had a second event to attend at Ystyle, but we stayed put to watch a mini show staged by director Robby Carmona.
It opened with female models wearing Rajo’s squiggly designs, which are reproduced in National Book Store tote bags and accessories. The models came out on the left of the stage

Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store

Then the right of the stage came to life with male models coming out of a wooden shack

Rajo Laurel's show for National Book Store

Eek! There goes Sam Ajdani, so I ran

Rajo Laurel's show for National Book Store
Rajo Laurel's show for National Book Store

Just in time to make a video

Rajo Laurel's show for National Book Store

Water! Water!

Rajo Laurel's show for National Book Store

Watch (BTW that’s not my sound byte)

Then the girls came out again, so I ran

Rajo Laurel's show for National Book Store

and it was good

Rajo Laurel's show for National Book Store

You can get these squiggly totes and more at selected National Book Store outlets beginning October 18th

Rajo Laurel's show for National Book Store

One of Rajo’s best shows I’ve seen, with clean shapes and styling

Rajo Laurel's show for National Book Store

Happy I made it out there. See for yourself!

And it’s confirmed, I am next! Watch for my collab with National Book Store next year!

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Get Rajo-fied at National Book Store
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When I was studying in New York, I used to say my apartment wass Kate’s Paperie because I always had all kinds of supplies.
Now my house is National Book Store—ask anyone who’s been here. I have all the good pens, the best books (ask Jude), all the wrapping papers, scotch tape, Post-It notes, note pads, and I love to share.
I consider myself lucky to be friends with National because it is my wasteland in Manila. I love dropping by to get all sorts of affordable thrills, like even a magazine can make me happy.
That’s why I’m so jealous of Rajo Laurel’s new collab with National!
Rajo Laurel

National Book Store, the country’s largest bookstore chain, has partnered with top fashion designer Rajo Laurel to create a line of stylish products at affordable prices.
Rajo’s collab with National Book Store began earlier this year when Xandra Ramos-Padilla, NBS Purchasing Director, pitched the idea to Rajo Laurel.
Rajo immediately thought of using metallics and squiggle designs from his 2013 gala show as inspirations.

Rajo iPhone Cases
Rajo iPhone cases

Almost a year after the initial conversation, Xandra says, “We are proud that our very first designer collaboration is with Rajo Laurel, who has taken everyday items and elevated them to the level of design.
He was very meticulous about every detail—from product design to packaging—and made sure all the products are affordable. These collectible items are perfect holiday gifts.”

Rajo Journal with Rajo Ballpen

The limited edition Rajo-fied Collection includes tote bags
Rajo Bag 3

Pens
Rajo Ballpens Squiggle and Red

Journals
Rajo Journal Gold
Dopp kits
Rajo Pouch Red

Mugs
Rajo Mug Squiggle 1

Pen cases
Rajo Pouch Silver
Rajo Pouch Black 2
Tablet cases, and more.

Rajo iPad Case 1

See the complete Limited Edition Rajo-fied Collection at selected National Book Store and Powerbooks branches starting October 18, 2013.
http://www.nationalbookstore.com.ph/

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Rajo celebrates 20 years of fashion at Metrowear
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Rajo Laurel celebrated 20 years in fashion with a gala show recently at at the Raffles Ballroom.
Wearing his creations were Georgina Wilson, Tessa Valdes, Mandy dela Rama, Divine Lee, Isabelle Daza, Steph Zubiri-Crespi, Solenn Heussaff, Stephanie Kienle-Gonzalez, Jessica Kienle, and Bianca Gonzalez.
The designer himself opened the show, singing “My Favorite Things,” setting the tone and mood of the evening.
In his 42-piece collection, drapes and folds transformed into voluminous capes and goddess dresses, while suspension tubes found their way into red-carpet dresses.
Elegant beadwork adorned delicate fabrics such as tulle, chiffon, and jersey. Tulle bodysuits and cylinder skirts became hybrid dresses.
Cut-outs and peek-a-boos added sensual flair to floor-length jersey gowns.

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Spotted at Metrowear Icon: Rajo Laurel were Isabelle Daza
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Jessica Kienle
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Charina Sarte
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Borgy Manotoc
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Mandy dela Rama
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Tweetie de Leon Gonzalez
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Ivan Aseron
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Adrienne Ley
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Tetta Ortiz Matera
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Ricky Toledo and Chito Vijandre
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Nikki Teodoro
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Venisse Laurel-Hermano
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Metrowear Icon: Rajo Laurel was co-presented by Samsung Galaxy Note 8.0 and Tag Heuer
with major sponsors Manhattan Garden City, Tanduay Cocktails, and Tattoo Postpaid
together with Havaianas, The Skin Specialist, Betadine Feminine Wash, and Ideal Vision Center.
Special thanks to Raffles and Fairmont Makati, Colour Collection, Belvedere, Zen Zest, The Write Impression, along with event partner, The Lopez Group Foundation, Inc.

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Ruffa’s daughters inspire Rajo’s LOVE collection
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Inspired by the drawings of Ruffa Gutierrez’ daughters, Lorin and Venice, fashion designer Rajo Laurel created the Love Collection for girls under the House of Laurel.
LOVE = LOrin + VEnice

Rajo's LOVE collection

The capsule ‘kiddie chic’ collection consists of 10 dainty party dresses named after Lorin and Venice’s best friends in school:
Martha, a two-tone taffeta bias dress
Mariella, a patchwork dress with panels
Ysabella, a sleeveless two-tone dropwaist dress
Yasmeen, a sleeveless blouson top with vest and A-line mini skirt
Trixie, a two-panel fully pleated A-line Dress
Iya, a two-tone sleeveless dropwaist party dress with crystal pleated skirt
Annika, a mini dress with pockets and bow
Rocio, a two-tone party dress with pleated hem
Louise, a sleeveless A-line dress, and
Ylisse, a party dress with a multi-layered organza skirt

Rajo's LOVE collection

The dresses are made of silk taffeta, silk organza, silk stretch crepe, and tulle— in festive jewel tones of turquoise, purple, fuchsia, aqua, and a vibrant orange.
The collection also boasts of kid-friendly details such as flower cutouts, beadwork, pleats, and patchwork.
The Love Collection will be launched November 10 at The House of Laurel.

Rajo's LOVE collection
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