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H&M announces collaboration with Erdem
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H&M has just announced its next exclusive designer collaboration with ERDEM, the Canadian-born, London-based designer loved by celebrities and fashion insiders.
H&M is also pleased to reveal that renowned filmmaker Baz Luhrmann will bring the collection to life through his unique storytelling.

ERDEMxHM_announcementportrait_highres
L-R: Ann-Sofie Johansson, Erdem Moralıoğlu, and Baz Lurhmann

For H&M, Erdem has designed a brand new collection for women and, for the first time ever, a collection for men.
Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes.
For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” said Erdem.

“For me fashion is always about more than just clothing, it is a form of expression—a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” said Baz Luhrmann.

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” said Ann-Sofie Johansson, H&M’s Creative Advisor.

ERDEM x H&M will be available in selected stores as well as on hm.com from November 2, 2017.

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Exciting new H&M brand, ARKET, to open in Fall 2017
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The H&M group is launching a new brand, ARKET, later this year. It will be a modern-day market, offering essential products for men, women, children, and home.
ARKET means ‘sheet of paper’ in Swedish.
The first store will open early autumn 2017 on Regent Street, London and online in 18 European countries.

Arket

Other store openings will follow in Brussels, Copenhagen and Munich.
Stores will also include a café where location permits.
The café will be based on the New Nordic Kitchen and its vision of quality ingredients and healthy living.

ARKET’s designers, buyers, pattern makers, architects, writers and chefs have been working closely with producers to develop high quality and long-lasting products at affordable prices.
“A fantastic team with diverse backgrounds and areas of expertise have come together to build ARKET. We’re very excited to soon reveal the brand and share our collections with customers,” said Lars Axelsson, Managing Director.
The head office and design studio is located at Maria Skolgata 83 in Stockholm.

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Adrien Brody in Wes Anderson’s H&M Holiday Film
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Only a few living actors make my heart beat. One of them is Adrien Brody who won an Oscar Award as Best Actor in The Pianist back in 2002.
Now he stars in H&M’s holiday short film Come Together, by award-winning director Wes Anderson.
The story takes place on a train traveling through a snowy landscape on Christmas Eve where Brody plays the conductor.

Adrien Brody

“The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones,” said Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

Come Together H&M
Come Together H&M

In the film, lone passengers are traveling to join their loved ones for the Christmas holiday, but winter weather conspires to way-lay them.

Come Together H&M

“This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug,” said actor Adrien Brody.
Watch this.

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H&M opening soon in Bonifacio and Iloilo!
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H&M Hennes & Mauritz, Inc. will open its 19th and 20th stores in the Philippines this November.
The first store in Iloilo will open at SM City on November 17, followed by Uptown Place Mall in Bonifacio Global City on November 18.

“2016 has been an amazing year so far,” said Fredrik Famm, Country Manager for South East Asia. “Our stores in Cagayan de Oro and Davao have been welcomed with so much enthusiasm, and we are eager to reach out to more shoppers outside of the capital with our latest venture into SM City, Iloilo. Alongside this expansion, we also continue to increase our presence as we open our first store in BGC, in the exciting Uptown Place Mall.”

H&M Uptown Bonifacio

Iloilo’s first H&M store will be 1,800 square meters and carry fashion for Ladies, Men, Kids, Divided, and H&M Sport. Within all of these you’ll find an array of Conscious and sustainably produced products. You can also donate used clothes to get a discount voucher to be used for your next purchase, courtesy of H&M’s Garment Collecting program.

Standing at 2,100 square meters, H&M Uptown Place Mall will have the same offering and product assortment.

H&M Uptown Place

Both stores will open with great offers. Gift cards of varying amounts from Php 300-Php 2,000 will be handed out to the first 200 in line, with a special prize of Php 5,000 for the first in line.
The next 300 will receive special H&M umbrellas and tote bags.
A special treat also awaits stylish shoppers, as five of the most fashionable people in line before opening will be selected and given Php 2,000 gift cards each.

H&M SM City Iloilo will open on November 17 and H&M Uptown Place Mall will open on November 18, 2016 from 11 AM to 10 PM. Regular hours from 10 AM-10 PM will resume the following day.

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