Stefanel, together with local partner Nuovo Moda Concepts Inc., launched its first store in the Philippines with a cocktail party and trunk show at the new SM Aura Premiere at Bonifacio Global City.
Guests walked into a space surrounded by huge images of Stefanel’s ad campaign as realized by Mario Testino and Stephen Gan.
They were treated to music, a trunk show with models weaving in and out of the crowd, and never-ending bubbly by Fifi L’Amour. The evening was hosted by Tessa Prieto Valdes and was graced by Mr. Guissepe Stefanel, CEO of Stefanel.
Mr. Stefanel flew into Manila just for the event, along with members of Stefanel’s international team led by Daniela de Piccoli.
The event was also graced by the new Italian Ambassador, HE Massimo Roscigno and his wife Agnes.
Founded in Italy more than 50 years ago, Stefanel has grown to more than 450 stores in 30 countries worldwide.
The Philippine flagship store was designed and fitted by the celebrated Italian design firm Iride.
As a global brand, Stefanel’s design specifications are very exacting—everything had to be be imported from Italy down to the stool one sits on in the changing rooms.
The 105-square-meter space showcases Stefanel’s ladies’ and accessories collections, particularly knitwear, which has been in this very Italian company’s DNA since the beginning.