A recent visit to SM Megamall’s new Fashion Hall revealed three floors of H&M in progress, scheduled to open third quarter of this year. That means we’re at least two to three months away from having our own H&M in the Philippines.
Encompassing more than 3,000 square meters of space, H&M at SM Fashion Hall starts on the main floor all the way to the third level. It is clearly massive. Gisele Bundchen is all over the walls.
Last Tuesday, H&M opened their Manila showroom to special guests who got to preview what’s coming to the store this Autumn 2014.
There were collections for men, women, and children
At first I thought Daniel Padilla had become a DJ, but it was DJ Badkiss on the deck
I loved the flowers
and took these home. Thank you! They are still alive!!
Spotted at the event were the H&M team: Karin Bringevall, H&M PR Project Responsible, New Market Expansion; Danreb Mejia, H&M PH PR Responsible; Nikki Verzo, H&M PH Showroom Responsible; Abby Wee, PR Exec; and Lisa Chai, Regional PR Responsible
Nicole Jacinto, Grace Velasco, Alexei Villaraza
Actress Lauren Young
Rogue Editor-in-Chief Paolo Reyes, Rosanna Ocampo-Rodriguez, Juana Yupangco, Sidney Yap, Luis Espiritu and Kelly Misa-Fernandez
Donna Cuna-Pita, Myrza Sison, Isha Valles and Ianne Evangelista
Here’s my favourite piece from Autumn 2014—a nice hooded bathrobe jacket, perfect for the plane
As a “tomgirl”, I preferred the men’s pieces to the womens
When I was a kid there were only two dress shops in Manila—Mary Mike and something else that sold itchy puff-sleeve dresses. Kids have it so good these days…
And we can’t wait.
H&M at SM Fashion Hall will be part of the brand’s 3,200 locations across 54 markets worldwide.
“We are very proud to open our first store in the Philippines. H&M has always been about making great fashion and quality at the best price, and Manila promises to be a very exciting market,” said Magnus Olsson, Country Manager of Greater China and South East Asia H&M.
“We realise how much the country’s fashion-savvy shoppers have been anticipating the arrival of H&M, and we can’t wait to see how they will respond to the opening of this first store.”