Proudrace x BLEACH launch #relaxury collab
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After one year in the making, Proudrace’s collaboration with BLEACH is finally out in time for the holiday season.

Proudrace x Bleach

The capsule collection combines the comfort of Bleach pieces and with Proudrace’s tongue-in-cheek graphics.
The silhouettes reflect Proudrace’s interpretation of “pambahay” items, such as a modern take on “dasters” and lounge sets, plus home and fashion accessories.

Proudrace x BLEACH
Proudrace x BLEACH
Proudrace x BLEACH
Proudrace x BLEACH
Proudrace x BLEACH

BLEACH is located at the 2nd Level, Greenbelt 5 Makati (next to Swatch).

Tony Goldwyn stars in “My Brooks Brothers Story” ad campaign
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Prior to playing US President Fitz Grant on my favorite TV series, Scandal, Tony Goldwyn was best known for playing Carl Bruner, the corrupt “best friend” of Patrick Swayze in the 1990 hit movie, Ghost.
President Fitz is hot!! That’s why we’re happy to see him in the latest Brooks Brothers campaign called “My Brooks Brothers Story.”

Tony Goldwyn

As America’s oldest apparel retailer, Brooks Brothers has a tradition of dressing some of the world’s greatest cultural icons, including 39 of the 44 U.S. Presidents.
Last year when Tony Goldwyn was invited to meet President Obama at the White House Correspondents’ Dinner, Goldwyn wore a made-to-measure Brooks Brothers suit during a meeting with the President of the United States.

obama, goldwyn
(Photo: JM Eddins Jr.)

It was a moment that defined his Brooks Brothers story.
“I felt appropriately presidential when I got to actually meet the President,” Goldwyn said.

“For almost 200 years, we have been building relationships through our dealings with our customers and their families,” said Brooks Brothers CEO Claudio Del Vecchio.
“I receive personal notes from customers sharing stories about their interactions with Brooks Brothers, from anecdotes as simple as the purchase of a lucky tie worn for a big interview to more entailed, often multi-generational stories about family events. It confirms that our clients view Brooks Brothers as much more than a store—rather, it’s part of who they are.”

This brought about the launch of “My Brooks Brothers Story,” a set of personal testimonials profiling seven artists and their unique interactions with Brooks Brothers and its iconic products. Brooks Brothers asked admirers like Christina Hendricks, Geoffrey Arend, Tony Goldwyn, Matt McGorry, Joshua Sasse, Graham Moore and Yara Shahidi to recount their own life events when Brooks Brothers was by their side.

15096_VF_Oct15_REVISED SPREAD_v2.indd

The campaign was captured by Italian photographer Carlo Miari Fulcis and styled by Ashley Weston.
The full stories are available at

In the Philippines, Brooks Brothers is exclusively distributed by SSI Group, Inc. and is located at Bonifacio High Street Central Square, Shangri-La East Wing, Power Plant Mall, Rustan’s Makati, and opening soon at Rustan’s Ayala Center Cebu.

Tried and tested: Myair Dehumidifier
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Searching for gift for the woman who has everything? Look no further.

I can’t tell you how many times I’ve looked for a favorite bag or wallet in my closet, only to find it cracked and falling apart. Sometimes I’ll find a pair of shoes covered in mildew. More often, it ends up in the trash bin.
The humidity level in Metro Manila today is pretty high.
What does this mean? In the house, high levels of humidity can cause an increase in mold, bacteria, viruses, fungi and dust mites. This can result in respiratory ailments and allergies, plus damage to household appliances, furniture, floors, paintings, carpets and yes, your bags.

High levels of humidity also affect the body’s ability to cool itself and lead to a heat stroke. People with asthma and heart problems are also at risk when humidity levels are high.
When it’s humid, it means there’s a lot of water or water vapor in the air. To counteract the effects in the house or office, you can use a dehumidifier, which reduces the level of humidity in the air.

I use to buy all these little disposable plastic dehumidifiers from the hardware store. These things don’t last and only work for small spaces. They’re also expensive in the long run.


I’ve been looking around for a more effective way to protect my home and stuff.
Finally I found the solution through the Myair Dehumidifier from Air and Odor Management Philippines.

Here’s how it works:
1) I put it in my stockroom which has a lot of stuff I forget about.


2) I fix the setting to AUTO. As you can see the current room humidity is at 71—very high (ideal is 40).
When it rains, more water stays in the air, which cause more damage to your things.


3) Overnight or many hours later, I check and see the tank is full.
What I love about this humidifier is its automatic switch-off systems. I set the timer to AUTO as it collects water from the air. Once the receptacle is filled, it shuts down.
You can also use the timer so the unit runs for 6-10 hours. Once the humidity level is controlled, the unit will automatically turn off.


4) I turn the unit around (it has wheels)


5) I pull out the receptacle, which is filled with water.


5) So heavy. I carry this to the bathroom and empty it into the sink. See how much water was collected from my 20 square-meter stock room.


The first time I used it, I was simply amazed and relieved that the days of rotting leather are gone.
Considering the amount of money we spend on shoes and bags, the long-term price of Myair Dehumidifiers is worth it, starting at at P50,000, depending on your requirements.

For more information about dehumidifiers, go to

Pop-up trunk show at Desiderata Lounge
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dotcomme, together with hat designer Mich Dulce, Bleach Home, and Zacarias 1925 by Rita Nazareno, will be at Desiderata Lounge for a two-day trunk show this December 4-5, 2015 from 12 noon to 7 PM.

sale evite

dotcomme offers boyish, comfy clothes in neutral colors that are “simple but quite unique. They’re clothes you’d wear when you don’t want to look like everyone else, but also don’t want to stick out like a sore thumb,” said Patrice Ramos Diaz of dotcomme.
Hat maker, designer and corsetiere Mich Dulce will have clothes and hats but will also be taking pre-orders for Spring-Summer 2016 and corsets.
Rita Nazareno’s Zacarias 1925 will also be there.
Known for her handmade woven bags, Zacarias 1925 combines Rita’s love for art and design, and her vision of always combining form and function.
Bleach Home, one of my favorite lifestyle stores, will also be showcasing gift items for the home.
Please bring cash (or cheque if we are close) and your appetite because the food at Desiderata Lounge is highly recommended.
Dr. Gerard Henson will be spinning during the event.
Desiderata Lounge is at the Infinity Tower, 25th and 10th, Bonifacio Global City.
See you there!

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