Model, TV presenter and style icon Alexa Chung collaborates with Marks & Spencer for a unique women’s wear capsule collection called “Archive by Alexa.”
What makes the collection unique is that Alexa looked into the Marks & Spencer Company Archive, based at Leeds University, where she got the opportunity to study one of the richest retail history collections in the United Kingdom.
Founded in 1984, the Marks & Spencer Archive is home to over 70,000 historical items, and chronicles the brand’s journey of over 130 years, from its beginnings at the Penny Bazaar to its expansion as an international multi-channel retailer.
“In the collection itself, I think there is something that you can build into your existing wardrobe, whatever your style; from classics like the trench coat in rich olive and oversized blue shirt; to quirky additions like the paisley print dress and wide leg ‘70s tailored trousers,” said the 32-year-old English model, television presenter and contributing editor at British Vogue.
Alexa incorporates her youthful, vibrant aesthetic while ensuring that she preserves and honors the proud heritage of the brand.
“I curated the collection, carefully selecting pieces from the Marks & Spencer Company Archive and working with the Marks & Spencer design team to reproduce them for a contemporary consumer. I rummaged through clothing, magazines and amazing old films and cherry-picked relevant items; bringing them back to life for 2016,” she shared.
Ensuring that her collection remained faithful to her vision, Alexa was hands-on during the campaign and worked as the overall creative director for the project.
“There was something very touching about looking back through the British fashion and social history for which Marks & Spencer is synonymous… I have always had affection for Marks & Spencer, and I am thrilled to be part of this special and unique project.”
The collection will be available in May 2016.
In the Philippines, Marks and Spencer is located at Alabang Town Center | Eastwood Mall | Gateway Mall | Glorietta 4 | Greenbelt 5 | Rockwell Power Plant Mall | Robinsons Place Manila | Shangri-la Plaza Mall | SM Mall of Asia | SM Megamall | SM City North Edsa | Trinoma | Central Square | Estancia at Capitol Commons | Abreeza Mall, Davao | Marquee Mall | Ayala Center Cebu | Lim Ket Kai Center | Cagayan De Oro | Paseo de Sta. Rosa Outlet Store | Subic Harbor Point Outlet Store | SM Lanang Premier