The first Lego Certified Store opened yesterday at Park Triangle in Bonifacio Global City.
Its opening also marked the first time I would take all three sons to a media event. While Ben and Markus have outgrown their Legos and moved on to Minecraft, Christian is still very much interested in anything Lego.
Stormtroopers welcomed VIPs and media guests at the morning event. At 1 PM, the store opened to the public.
News about its opening traveled fast through social media.
This was how the store looked before the guests arrived.
Nice and spacious.
And this is how it looked pretty much for the rest of the day—on the outside
“I don’t understand, is there a special discount today?” I asked the people.
Nope. They were all lining up for personalized keychains, basically a Lego brick (Php 179) that can be engraved for an extra Php 100.
They are really cute, but we’ve had a chance to make them in Tokyo last year, so no need to line up for now.
Some folks were also lining up for the Php 50 Lego Spider-Man Glider sets—proceeds of which will benefit World Vision’s project of rebuilding classrooms in Malabon. I would’ve wanted to hoard, but only five pieces per customer.
LEGO will be selling 5,000 pieces of the Spider-Man Glider up to May 17, 2015.
We’ve had Lego sold in the Philippine stores for years but this is the first Lego Certified Store with exclusive collectors’ sets and product lines.
“A Lego Certified Store is a store that is designed by The Lego Group, and adheres to all the store fit-out and experience guidelines,” said Camilla Botke, RTM Senior Manager at Lego Group.
Camilla (L) welcomed guests at the opening with Mr. Jan Christensen, Denmark’s ambassador to the Philippines
Both carried commemorative Lego jeepney Legos in lucite boxes.
Among the store’s special features are: the Pick A Brick station that allows customers to buy LEGO elements (sold per 100 grams) that they might need to finish their own creations
Build A Mini lets you build your own mini figures by choosing headwear, head, torso, legs and tools/accessories—very limited selection though; subject to what’s available.
The Monthly Mini Build program is a hands-on event where kids ages 6-14 are invited to create simple, seasonal and exclusive LEGO Store mini builds—no purchase necessary.
And while everyone was going gaga over the personalized bricks, here’s what caught my eye: the Architecture series, featuring the Imperial Hotel (Tokyo, Japan), designed by Frank Lloyd Wright
and the Villa Savoye (Poissy, France) which looks like my future (flood-free) home
If I were a kid again, I would love to have this box
There are tons of Minecraft sets, which is amazing considering these used to be few and hard to find
Very pricey though. I wonder if they offer 0% interest?
The newly opened store is the most complete Lego store you will find in the Philippines—with Duplo for smaller kids; Lego Friends, Elves and Frozen for the girls; plus Star Wars, Ninjago, and Super Heroes for the boys.
Lego fans, don’t miss it.
The store is located at Park Triangle, 11th Avenue corner Rizal Drive Bonifacio Global City Taguig (beside Kidzania) open daily from 11 AM to 9 PM.