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Why sunblock isn’t just a “beach thing” anymore
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It’s summer.
As much as I would like the boys to indulge in “pogi-pointed” lessons like horseback riding and street dancing, the boys have chosen to play basketball in the morning and swim in the afternoon.
Because of this, I’ve had to buy a stockpile of sunblock from S&R, which cost a lot of money.
I don’t understand why sunblock is so expensive, just like batteries and ink??
Luckily there is a local option from Belo Essentials, with an explanation from the expert herself.
Read through her essay and if you want to win some samples, find out how at the end of this post.

Belo Essentials SunExpert

What is the best anti-aging cream?
By Victoria G. Belo, M.D.

I find it fascinating that women are willing to spend thousands of pesos on the latest anti-aging cream, the new miracle laser or radio frequency device. However, they refuse to apply sunblock, which can prevent many of the wrinkles in the first place.
What is even more ironic is that while I educate all my patients on the importance of using sunblock to prevent premature aging, I don’t apply it myself. It’s a classic case of “Do as I say, don’t do as I do.”
I mentioned this to my daughter, Cristalle, in one of our bedroom meetings. When she asked why I don’t wear sunblock, I came up with a litany of reasons.
First of all, I hate using sunblock because they’re sticky and heavy. This, coupled with the humidity of Philippine weather, makes it untenable.
Second, I usually break out with pimples, whiteheads and blackheads because they clog my pores.
Third, most sunblocks are “fragrance free” which translates to an odor that is quite suffocating.
Fourth, I sometimes get rashes and itchy because I’m allergic to benzophenones, a common ingredient of most sunblocks.

Cristalle looked at me quizzically and said, “Why don’t you come up with your own sunblock?”
I was stumped. Why, indeed?
It took us two years to develop my ideal sunblock and now it’s finally out in the market.
Belo Essentials SunExpert is the latest addition to our skincare whitening line.
The treacherous thing about the sun is that it’s sneaky. It feels warm and comforting and it makes people happy. This has been proven in Nordic countries like Sweden, where they have identified a depressive disorder called SAD (Seasonal Affective Disorder), which is caused by not enough exposure to sunlight.

Sun exposure damage is cumulative. So if you were exposed to a lot of sun in your childhood and teens, thinking you were young and could take it, think again. Sun damage is like a “computer virus,” it enters your body and starts destroying some of your DNA little by little. The effects can be seen years later.
Have you noticed how Caucasians look so good in their teens and early twenties, then seem to suddenly age in their thirties?
That’s the effect of DNA damage years before.
Just imagine each time you expose yourself to the harsh sun, hundreds of protein-eating “pacmen” are born.
In the beginning, maybe not enough to mount an obvious attack. But over the years, they multiply with every sun exposure until they become a huge army of collagen- and elastin-munching monsters called “free radicals.”

Photoaging is the medical term which refers to a person’s aging prematurely secondary to sun exposure. It is characterized by fine lines, crepe-like skin, some brownish mottling and waxy skin that is rough to the touch.
Belo Essentials SunExpert has created a sunblock that has complete UVB and UVA protection using zinc dioxide, which is a physical blocker. The sunblock is also light, non-sticky and hypoallergenic.
Backed by 20 years of clinical experience by the Belo Medical Group, the product has been tested by independent (non-Belo) dermatologists who are accredited by the FDA (Food and Drug Administration).
The face sunblock has SPF 40 and the one for the body has SPF 60.

I believe the application of sunblock should be a daily habit and not just a “beach” thing. First of all, it is impossible to avoid the sun in the Philippines. But there are other hidden causes of UV radiation damage. For example, cooking can cause melasma. Bright lights, even the ones used for reading, are enough to harm the skin.
The old adage that an ounce of prevention is worth a pound of cure definitely applies to sunblock.
So remember, a sunblock a day keeps the wrinkles away.

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This promo is open to anyone with a Twitter account that is willing to pick up a Belo Sunblock kit at Pepper Lunch Shangri-La Plaza, Greenbelt 5, or Rockwell.
Just tweet:
It’s summer and I need Belo Sunblock!
Follow @jiritajackson to win #belosunblock

Promo ends midnight of April 5, 2011.
Ten winners will be notified via direct message on Twitter and here on Chuvaness.com.

Follow jiritajackson on Twitter

http://www.belomed.com/

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Majolica Majorca: Affordable cosmetics by Shiseido
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I’m a sucker for gift packs, value packs and all sorts of packages—especially if they’re gifts to me!
Somebody sent me this book/box from Majolica Majorca, a Japanese cosmetics brand by Shiseido.

Majolica Majorca gift

Inside, so many nice things. Geez, I wish I had all these presents when I was 18.
My very first eyeshadow was from Shiseido.

Gift from Majolica Majorca

If it’s Shiseido, you just know the quality is good.
I know this brand. I’ve seen it at Watson’s Hong Kong.
In Tokyo, I remember walking through their major Christmas display at Parco in Shibuya.

Fun Shibuya Schoolgirls & Majolica Majorca

Geared towards young women, college students and professionals ages 16 to 24 (and up), Shiseido has created an exciting brand, ‘Majolica Majorca’.
The names comes from the legend of a mythical bird that transformed from ordinary to beautiful and grand.

And so it goes: A simple bird with a pure heart wanted all things beautiful. It adorned itself with a collection of attractive, elegant and unique feathers and soon enough, it looked charmingly ravishing.
The Goddess of Beauty took notice of the bird’s creativity and courage and was filled with admiration.
With this, she cast a powerful spell and uttered ‘Majolica Majorca!’
The feathers accenting the bird’s body all became real and a crown appeared atop of the bird’s head. After this, the bird became an Evangelist of Beauty.
The enchanted Goddess said, ‘Go forth into the world, and make all women beautiful.

Just like the legend, Majolica Majorca’s extensive product line is sure to fulfill every girl’s wish.

Majolica Marjorca
Introduced in 2003, its popularity has grown not only among the youth in Japan but also in neighboring countries like Taiwan, Thailand, Hong Kong, Malaysia and Singapore.
Now, Majolica Majorca makes a splash in the Philippines when it opens at least 20 stores this 2011.
It will be exclusively available at all leading SM Department stores and Watson’s outlets at SM Makati, Pampanga, Megamall, Mall of Asia, North Edsa, Ayala Cebu, Fairview, Las Piñas, and Cubao.

http://www.majolica.com.tw/

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Twinkle Ferraren Summer 2011 for Freeway
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This summer, Freeway collaborates once again with swimsuit designer Twinkle Ferraren.
Twinkle’s Summer 2011 Collection is inspired by tribal and tropical tattoos, executed in colorful, sporty, functional swimsuits, active wear, and cover-ups.
Twinkle describes the collection as “a modern and female version of the Pintados and tribes.”

Freeway swimsuits

Q&A with Twinkle Ferraren

As a swim suit designer, what cuts are best for which body types?
The basics to remember are: for full chests or top heavy, styles like halter, bandeau and tankini styles are good.
Those who have less on top or are flat-chested can actually carry bikinis and one-pieces with deep necklines.
Those with fuller figures can create illusions with the one-pieces with curved designs.
From this collection, the racerback and scarf-tankini are versatile sets that can also be worn as activewear, as in exercising or working out.

What do you love most about summer and creating swimwear?
Summer is about exploration and new adventures, visiting new places, trying and learning new things, enjoying nature (which is becoming rare), breathing fresh fresh air; while swimwear for me is the leisurely side of fashion, representing the fun, carefree and easy going lifestyle.

What are your summer plans this year?
I haven’t set any plans yet; but I’m checking out a yoga weekend retreat in Palawan, visiting Dumaguete and other parts of the Philippines (road trips mixed with boat trips), trying scuba-diving, maybe a flying sport, sand-boarding in Ilocos and/or as soon as I get some free time, I plan to travel and check out other countries like India or Hawaii.

Freeway swimsuits

Check out Freeway’s swimsuit collection at http://www.freeway.net.ph.
For fresher updates, like them on Facebook, or follow them on Twitter.

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