James Reid: From Matinee Idol to #BodyOfTheCentury
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By Dinna Vasquez

Before James Reid became part of the Century Tuna family, his fitness inspiration was Derek Ramsay, who is also one of the brand’s endorsers.
“I wanted those abs. I’m thin but I’m not a person with zero fat,” said James, pressing the excess fat on his waistline between two fingers.

James Reid for Century Tuna

James headlines Century Tuna’s latest campaign, where he appears in a series of television commercials. The first TV spot focuses on metamorphosis. The second revolves around the themes of commitment and loyalty.

“James’ story is truly inspiring,” said Greg Banzon, Century Tuna General Manager.
“It speaks of transformation, the relentless desire to improve oneself. It’s a winning formula that brings many positive lessons for everyone: perseverance, keeping the faith, while staying humble and true to yourself—qualities that make James a true role model.”

Greg Banzon of Century Tuna
Greg Banzon speaking at the media launch

Two years ago, James embarked on a fitness journey to gain more confidence befitting one of the country’s top young actors. Regular workouts and a balanced and healthier diet have resulted in a leaner and stronger body.

James Reid for Century Tuna

For the new Century Tuna TV commercial, which served as the #RevelationDay of James’ transformation from matinee idol to Superbod, the actor had a month to work out six times a week.
“There wasn’t much time; I had a month off. Before that, I came from a world tour where I got to work out maybe once a week. The real training for the TVC didn’t start until that one-month break,” said James.

The workouts were 45 minutes long in the beginning. James moved up to 55 minutes. Eventually, it became one and a half hours. His favorite workout is weightlifting.
James didn’t hire a dietitian or nutritionist. Instead he focused on good nutrition. His diet is low-carb (definitely no rice) and always includes a good protein.
“I know my body well enough. I made sure to bring a can or two of Century Tuna in water with me and I would eat that with a salad.”

James Reid for Century Tuna

Before shooting the commercial for Century Tuna, James was in his best shape in 2014 when he did the Cosmo Bachelor Bash. But then he became busy taping for On The Wings Of Love, that he lost time for his workouts.

“I learned from my mistakes and will do better,” said James. “I liken it to a championship game. If you want to win, you naturally want to surround yourself with a teammate you can put your total faith into. That to me is Century Tuna, and I can’t think of any other name that I’d trust to keep my body fit.”

Meet Happy Skin’s Glam Squad
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Happy Skin’s latest collaboration features a full line of beginner-friendly, yet professional level makeup products that were made together with Filipino makeup masters (L-R) Juan Sarte, Mickey See, Denise Go-Ochoa, and Jigs Mayuga.

Happy Skin Glam Squad

Together, the four makeup artists developed an Arch Definer & Brow Mascara (Php 949 each), Happy Skin Glam Squad Contour & Color (Php 1,399), and Custom Brush Set (Php 2,999).
Each makeup artist also created their own Happy Skin Glam Squad Liquid Matte Lipstick (Php 699 each) and Eyeshadow Duo (Php 899 each).

Happy Skin Glam Squad

“Being in makeup for more than 20 years, I’ve never seen a local makeup brand that’s as good as Happy Skin,” said Juan Sarte. Juan brings to life the Modern look with his choice of bronze and champagne eyeshadows and a universal mauve liquid lipstick.

“I’ve always believed in the quality of Happy Skin—I’ve seen and experienced it myself,” said Denise Go-Ochoa. Since 1999, Denise has been specializing in the Fresh look. Taking inspiration from her trademark, she went with matte caramel and satin-finish medium brown eyeshadows and a naked peach liquid lipstick.

Happy Skin Glam Squad

Mickey See has been dolling up celebrities and brides for the past 12 years. With a bride-to-be in mind, he decided on a Blushing look with a choice of shimmery peach and matte light brown eyeshadows and a deep blush liquid lipstick.

For Jigs Mayuga, having his name on a makeup a product is like a dream. “It validates that you’ve made a name in your career,” he says. “It’s a huge thing for me.”
Having been a makeup artist and a makeup guru for 12 years, Jigs understands how trends empower, which is why he decided on a Bold look with matte brown and matte black eyeshadows and a rose-brown liquid lipstick.

Like its famous matte lippie, Happy Skin’s liquid matte lipsticks contain ultra-hydrating Cupuaçu butter for a matte-yet-moisturizing finish.
For a crease-resistant look, all the eyeshadow duos have nourishing Argan oil to allow pigments to glide on smoothly.

Happy Skin Glam Squad

Completing the collection are the Contour & Color palette, which has a taupe contour powder and a rosy-coral blush powder; the Arch Definer & Brow Mascara, a double-ended pencil and mascara pen that comes in two shades: light brown and medium brown; and the Custom Brush Set that contains powder, angled flat top, eyeshadow/concealer, crease, eyeshadow blending, and lip brushes.

Happy Skin Glam Squad

The four makeup artists are giving a portion of the collection’s sales to their charities of choice: Juan, to a global food assistance program; Denise, to Haven for the Elderly; Mickey, to orphanage White Cross Children’s Home; and Jigs, to LGBTQ network LAGABLAB.

Happy Skin stores are located at 2/F Glorietta 3, 2/F Greenbelt 5, 2/F Power Plant Mall, 2/F Mega Fashion Hall, and 1/L Trinoma.
Also available at Rustan’s Makati and Shangri-La; Beauty Bar; Plains & Prints; The SM Store Makati, Mall of Asia, Megamall, North Edsa, and Cubao; Watsons Mall of Asia; Landmark Makati and Trinoma; and Metro Gaisano Department Store, Alabang Town Center and UP Town Center.

Happy Skin Glam Squad

To know more, follow them at
Shop online at or /
Exclusively available at—buy your favorite makeup master’s eyeshadow duo and liquid matte lipstick, and get the Glam Squad Double-Zip Pouch for free.

Chuvaness app now available for iPhones and Androids
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Let’s face it. Blogging was huge from the Livejournal days to 2012.
But with the emergence of Facebook, Twitter, Instagram and Snapchat, blogging isn’t what it used to be.
People want to get their information fast, brief, and in their smartphones.
Apps are the way to go. It took me a while to find the right app developer that didn’t steal my money or make my blood boil. Thank God for Kester Ford who did my app all the way in Scotland.
I now have the Chuvaness app for iPhones, iPads, and Androids.

Here’s a screencap from my Samsung Galaxy S7 Edge


and the hubby’s iPhone 5S

chuvaness app

The new Chuvaness app is no-frills and straightforward with just entries and a search bar.
I still have to talk to Kester about adding a share button though.
In the meantime, please download the free app from the App Store HERE and from Google Play HERE.
So you won’t miss a thing.

How I’m getting treated for back pain
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My doctor says you need to start taking care of your back and bones when you turn 40.
Just before I turned 40, I experienced the worst back pain, which I attributed to sleeping in prone position (read: nakadapa). I couldn’t even walk or stand.
I bought a Tempur pillow and tried to sleep on my back instead, which was hard to do.
I also had a healing session with Fr. Suarez in 2008, and the back ache went away.

Fr. Fernando Suarez in Houston

Last July, my back ache came back with a vengeance after a grueling session at the gym.
I suffered for one month and blogged about it here.
A few readers offered advice. I received an email from a kind person named Ramon Tan who recommended his wife’s doctor, Dr. Leal, whose Facebook page can be found here.

I decided to check with my Dad, who said he knows Dr. Leal and to go ahead. I was able to get an appointment last August 19.
His private clinic is all the way in Quezon City. It was packed on the day we were there but waiting time wasn’t bad because people were in and out quickly.

First they took an image of my back using a high-tech machine. I did not have to take off my clothes and wear a hospital gown. I was done in a minute.
Then I saw Dr. Leal, who looks younger in real life.

Dr. Leal

After looking at the images of my bones, Dr. Leal told me I had an alarming collagen deficiency and was born with my left leg shorter than my right leg by .5cm. This resulted in my curved spine, that’s why one shoulder is lower than the other. Check this photo from 2005.


The curved spine is causing my back pain, which radiates to my lower back, thighs, pelvis, hips. I asked if the gym exercise may have triggered the pain, he said yes.

So here’s what my treatment looks like:
1) Spascupreel for my pain and Genacol (don’t laugh) for my collagen.

Back medicine

2) Wear a .5cm insole with all my footwear, including slippers. Luckily I found .5cm insoles from Amazon, just to be sure of the height.


3) Do a couple of exercises, including the “butterfly” twice a day

4) Come back after three months to see if the spine has aligned.

So that’s it! Had I known it wasn’t scary, I would’ve seen Dr. Leal sooner. Right now I am doing very well. No more back pain, especially after wearing the correct insole.
I’ll give you an update after my next appointment.

Center For Musculoskeletal Science-Asia
2nd floor, Hollywood Square Building
33 West Avenue, Quezon City
Tel. 333-3251 or (0917) 940-4762

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