H&M at SM Fashion Hall has three floors. The first two levels are dedicated to women’s wear.
From what I saw, the first floor has the pricier, premium items
while the second floor has more of the basics and the teeny stuff
The only thing I picked up for myself are a pack of the softest black socks (as usual).
As a mom of three boys ages 6, 12, and 13, my favourite was the boys’ section on the 3rd level with great prices. Amazing to see H&M prices in our own currency. The 20% discount on VIP night was enticing, but I limited my haul to these:
Here’s a great gift idea for all your nieces and nephews and godchildren—H&M gift cards that get loaded at the cashier from Php 300 up.
Spotted working before the guests arrived were Dan Mejia (PR Responsible, H&M Philippines) with Magnus Olsson (H&M Country Manager, Greater China and Southeast Asia)
Friendly faces from L-R: Jose Baccol from Cibo di M catering, photographer Daniel Tan, Dan Mejia of H&M, and photographer Ryan Ong
Surprised to see our former security Salvador Odeña (left) and his colleague Baineg Julit at the door
Outside, events director Jackie Aquino and his team made sure everything was in place
As did Alexei Villaraza (Director of Media Content, Bridges PR) and Nikki Verzo (H&M Showroom Manager) with Philippine Star’s Monique Buensalido
The invitations arrived on October 7 with specific instructions to confirm attendance and bring the physical invitation to VIP night on October 15th from 7PM to midnight.
But then I had an assignment to interview H&M’s Catarina Midby at 3:30 PM, so I was there at 3 PM.
SM Fashion Hall was ready for opening with ads screaming inviting prices.
The area fronting the store was barricaded, and behind it, a red-carpeted floor
The SM guards were getting ready
as were men in black (bouncers)
I had time to kill so I decided to review my notes at Tim Ho Wan—first time I have ever seen it without a line (and I have been there 15 times since it opened)
Half an hour later I received a text that Catarina Midby had arrived for the interview. (more on that later)
After a 15-minutes, I had to give way to Coco Alcuaz of ANC. They gave me a chance to look at the entire store and decide what to buy later. H&M at SM Fashion Hall has three floors with 3,000 square meters of space.
I started at the third level where the children’s and menswear are located.
The children’s section is my favorite of all. It makes me feel bad I no longer have a small baby.
I found the men’s section more interesting the women’s with its long, flowy, dark Rick Owens-like pieces.
and a good selection of basics, classics, and David Beckham Bodywear
I can’t remember any store opening that has been crazier or more anticipated than H&M in the Philippines.
I can only think of a few more brands that would cause a similar or bigger opening—that is, if these brands will ever hit our shores:
1) IKEA — expect pandemonay
2) Disneyland — probably not in our lifetime
3) Target — probably will not happen
4) Shake Shack — heard it is coming, and I’m scared for the queue and my weight
5) Din Tai Fung — heard they are coming and I’m not joining the queue
The first time I ever heard of H&M was in the winter of 2000, when I had to fly to the Netherlands without any winter clothes. Jeroen picked me up at Schipol Airport and promised to help me buy winter clothes at Hennes & Mauritz, which is what it was called then.
All I remember now was buying mostly basic long-sleeve T-shirts that were very affordable.
I am not your regular H&M customer. I don’t make it a point to go to an H&M store when traveling—unless there is an important collab I am interested in, such as Comme des Garçons in 2008
I’ve been to H&M stores a few times where all I bought were children’s clothes and socks for me.
But even though I’m not your regular H&M customer, I am excited for all Filipinos who are.
What does H&M opening in the Philippines mean to me?
1) No need to drop by H&M at all when traveling
2) Hoping I never have to fly to another country for future collabs
3) I am aware that many Filipinos are bitter that there is now H&M here. Not me. The ones who are bitter are those who consider H&M “high fashion”. H&M is fashion for all, so we should be happy for all Filipinos who can update their wardrobe at an affordable price.
4) Have a feeling that many clothing brands are going to feel the hit of H&M in their own stores.
5) I’m expecting the queues to last until January.
While most Japanese people are born with an innate sense of cool, some Japanese are naturally cooler than others.
Take Nigo—music producer, DJ and creator of the urban clothing line A Bathing Ape, otherwise known as Bape.
In the early ’90s, I was one of those who curiously lined up at the Bape store in Aoyama to see what the hype was all about. All I remember now is, everything was for men.
I have never worn anything Bape (or Bapy for women), but have always been aware of Nigo.
Earlier this month, an auction of 107 items from his private collection achieved a whopping US$4.5 Million at Sotheby’s Hong Kong.
This November, adidas Originals will release its collaboration with by NIGO for Fall/Winter 2014.
True to his passion for classic and vintage clothing, Nigo has handpicked and re-interpreted pieces from the Adidas Originals archives, blending sportswear with contemporary street style to create new street classics.
Adidas Originals by NIGO will be available at leading Adidas stores in the Philippines starting November 1, 2014.
Watch how Nigo makes Adidas look too cool.
I’ve had tangled hair problems since I was little. Growing up, I used Johnson’s No More Tangles spray
Not able to find that anymore, I discovered Liese Smooth Hair Cocktail, which I hoard whenever in Hong Kong
Both are not available in the Philippines, so for those who have hair tangle problems, I recommend the Tangle Teezer.
Thanks to whoever sent this to me! Tangle Teezer really works. I have really thin hair, but my friend’s daughter Kimi, who has thick mermaid hair (she’s a swimmer) has seriously tangled hair. Her mom has tried everything to fix her hair and gave up. I, however, did not. So when I received these Tangle Teezers, one went to Kimi and one went to me. Now Kimi and her mom swear by it
Kimi no longer looks like a harassed mermaid whenever she comes over to visit. She looks neat and pretty and I’m happy we found a product that works for her.
Tangle Teezer was invented by a Vidal Sassoon-trained color technician with over 25 years of hair care experience, when Shaun Pulfrey realised there was a need for a detangling hair tool that didn’t fight or lock in tangles.
He came up with a hairbrush that looks and feels different, with specifically spaced and designed teeth that flexed over tangles without pulling or snagging. Highly recommended.
Retail giant Puregold begins a new tradition for the country’s “neighborhood chefs” in a national fiesta where food entrepreneurs can purchase top food items, learn, and improve their earning potential.
Puregold will gather more than 10,000 caterers, canteen, hotel and even karinderya entrepreneurs on October 14 and 15 at the World Trade Center’s Tent Area in Pasay City.
Puregold hopes to recognize the role of Filipino “KAINtrepreneurs” in helping drive the economy in their own way.
“These food resellers stir the local economy through their businesses. They rely on supplies from within their own localities and even generate jobs in their communities,” said Vincent Co, Puregold Merchandising Director.
“They also provide nourishment to the country’s workforce—laborers, office workers, even executives who may not have the time to prepare meals on their own but look to enjoy Filipino homecooking while at work, perhaps during lunch break, merienda or dinner,” said Co.
The convention aims to give small- and medium-scale food entrepreneurs what the largely successful annual Puregold Sari-Sari Store Convention has been providing tindahan owners for 11 years now.
“We are holding KAINdustriya to recognize the significant number and contribution of our members who are food resellers,” said Co.
During the two-day event, entrepreneurs may attend free seminars and learn business tips from experts, including Mercato Centrale group’s RJ Ledesma and Anton Diaz. They may also learn new recipes in cooking demonstrations by renowned chefs, check out a trade showcase and most importantly buy food retail products in discounted prices.
“It will be two days of kita, kain and kabuhayan for our neighborhood chefs. Through this event, we hope to foster a sense of community among our food entrepreneurs and inspire them to bring their business to another level,” said Co.
Apart from the main convention, Puregold will also hold pocket KAINdustriya events including food seminars, cooking demonstrations and contests in several branches: QI Central, Paranaque, Cainta Junction, Valenzuela, Meycauayan and Dau.