AJ Dimarucot in Ayala DesignTalks

AJ Dimarucot, fiercely independent graphic artist behind Googoo & Gaga and Collision Theory, has always followed his instincts and his truth. From a rogue, satirical website to T-shirt designs for global brands, his brash, color-awash artworks have broken through to international recognition and commercial success.
With clients like Nike, Adidas, Zoo York and ESPN, AJ embodies the Filipino creative entrepreneur—global, independent, inspiring.

Nike Pacquiao tee

Zoo York

Adidas/Dwight Howard

2011 - ESPN Classic identity artwork "INDIVIDUALS"



On September 3, 2011, join in as AJ shares his creative journey, revealing how doing what you love gets the world to love you back.
Starts 3 PM at the Ayala Museum, Makati Avenue corner De la Rosa Street, Greenbelt Park, Makati.
Tickets at Php 300 each or Php 150 for students, teachers, senior citizens and Ayala Museum members.
For inquiries, call 757-7117 to 21 local 35 or 24 or email education@ayalamuseum.org.

Ayala Museum’s DesignTalks is a lecture series that brings prominent and pioneering Filipino creative professionals to the center stage. Find out more at http://www.ayalamuseum.org



HONG KONG—Didn’t do a lot today due to deadlines, plus it was raining cats and dogs.
Jeroen and I took a cab to Hollywood Road to buy some wall lights at Innermost.


Jer wanted to have coffee, so we walked towards Gough street.
I saw scary coffins, some (I think) were designed to stand up.




Jeroen entered this place called Sidewalk


May pogi sa loob. Ka-fez ni Jake Gyllenhaal with an Australian accent.


Then we went to Homeless in search of knick-knacks



Jeroen bought a wallet


I love Mr. Blacksmith, also on Gough Street




Took the tube to Times Square to go to City Super. Jeroen had a sandwich.


I don’t care what skinny bitch thinks: I bought Coke in aluminum bottles


Cause they’re cute


These were cute, but I don’t use an iPod


Walked back to the hotel and saw these construction sites with tree preservation.
Buti naman.


Hong Kong again

Yay! I’m in Hong Kong for work and my best friend is here!


We arrived last night. The roommate went straight to bed. No pictures please!


Broke my diet for lunch. I don’t care anymore what the thinnest girl in Hong Kong thinks.
Jeroen and I had soft shell crabs


Breaded oysters and tonkatsu


They have the best sauces


I let chef grind the sesame seeds



Coke here has no HFCS (high fructose corn syrup). They use real sugar. Yes, Jay, I had one Coke.


Saw this pig art on the street


They should offer this in Manila, for parties: the macaron pyramid



Jeroen had dinner at Betty’s Kitchen. I love the signage


Sosyal na tubig


Jeroen’s steak


Just the way I like it: no frills


Sauces on the side


I had the fries


Cause I had another dinner at Hotel Lan Kwai Fong


I bought the Porter bag earlier


Dinner was a salad


They have the best restroom on the 29th floor


Quick stop at Ikea. Tomorrow I’m going to buy this chair.


Leave Cedric alone

Some malicious people have been searching for pictures of Cedric Cide online, trying to find gossip on him.
Let me make your life easier and give it to you so you can all stop searching.
Cedric was a cutie in college and I had a bad crush on him. That’s how we became friends.


Back in the ’80s with Reggie, Cedric, Rica and Steve


Cedric in 2007 at Xeng and Tina’s joint birthday

Robby, Cedric, Charly

2008 with Carla Sibal


At home, 2009

Cedric Cid

Rica and Cedric in Hong Kong, 2009

Rica and Cedric

Hong Kong, 2009

Cedric at Uniqlo

Haircut at Chiyo Tagami’s

Chiyo thinks Cedric reads Forbes

Bonifacio Global City


With Jeroen

Cedric and Jeroen at People's Palace

Favorite magazine kuno

Cedric wants to go straight

At Izumi

Cedric Cid at Izumi

At The Gap

Cedric at Gap

Bonifacio High Street

Cedric Cid

Megamall, 2010

Cedric Cid

in Hong Kong 2010

Cedric sanitizing

At Muji

Cedric at Muji

Mr. Jones


Our birthday, April 2011

Cedric and I

For those of you calling him old, may you die young. You wish you had his means and body. Don’t even get me started.
Leave Cedric alone.

Look who won KFC’s sogood promo

Last month, I posted a contest where one lucky winner gets to give away 11 buckets of KFC chicken to anyone in the Philippines, where there’s a KFC store.

Sogood Bucket poster

After sorting through so many, the KFC team and I decided to award the prize to single mom, NM Chavez.
Ms. Chavez will receive 11 bucket meal gift certificates from KFC, which she can give to her chosen friends and family.
Each gift certificate entitles the bearer to one (1) bucket meal order, inclusive of the following:
1. Eight (8) pieces of Original Recipe/Hot & Crispy Chicken
2. Four (4) pieces of Rice
3. Four (4) pieces of Regular Fixins
4. Four (4) pieces Regular Drinks


Congratulations to NM Chavez and may her friends and family enjoy KFC’s sogood meals!


How I cured my back problem

Some say your personality can be determined by your favorite sleeping position.

Sleeping position

My favorite sleeping position is nakadapa, or lying on my tummy. I don’t even tilt my head to the left or right. I sleep with my head under a pillow and kind of sleep on my face, which would probably explain my flat nose and chest. (I wish the flatness would go down to my tummy as well.)
The problem with sleeping on one’s tummy is one can be prone to having a bad back, which I suffered for a few years.
The height of my suffering happened during 2007-2008, where my back hurt so much, it was difficult even to sit, stand or get up from bed.
There were a couple of solutions I tried. One was to get a healing sessions from the miraculous priest, Fr. Fernando Suarez

Fr. Fernando Suarez in Houston

The other was to sleep on my back, using a Tempur pillow. I’m happy to say that both worked.

Tempur pillows are not your ordinary pillow. They have a firmness that follows the contour of your head and shoulders.
For the longest time I dreamed of having a Tempur pillow, but found them unaffordable. Then my father-in-law bought me one. I slept on this kind of pillow until my back completely healed.


I think it’s a miracle that my back is OK now, when I really thought I was doomed for life.
I have an idea what caused my back pain—it was carrying loads of stuff when I still had a retail store. Now I avoid carrying too much weight—this includes handbags and kids.

Wanting new pillows, Jeroen and I recently passed by the Tempur shop at Shangri-La Plaza. The good news is, you can buy Tempur pillows at 0% interest, three months to pay, with your credit card.


I suggest you try the free mattress demo at the store. You enter a small room with two beds and a 10-minute brainwashing program :)
These are the top-of-the-line, best-selling mattresses at Tempur. Imagine these in a first class airplane suite.

Tempur beds

Jeroen’s getting comfy


Brainwashing session is about to begin


There is a skinny model in a granny panty (a.k.a. my kind of undies)


After ten-minutes of lying down with our shoes off, we chose pillows. At first I wanted to get this giant suman thingy, but I think it’s too firm


So I chose this pillow specially designed for tummy sleepers like me

Tempur pullow

It reminds me of the Pepper Lunch logo

Pepper Lunch logo

Jeroen chose a more normal pillow which he loves


For the first couple of days we had to “air” the pillow to get rid of that “boxed-in” smell.
This morning I woke up from the best sleep.
Besides pillows and mattresses, Tempur also has the car comforter, which makes a great gift for dads, brothers or anyone who drives their own car.


The bed wedge is perfect for those who love reading, iPad-ing, laptop-ing, or watching TV in bed.


There’s the Tempur slipper for the man who has everything, I guess


And the travel set favored by artistas who take naps in their vans


Of course there’s nothing like the Tempur bed itself, which is strictly for rich people who value their sleep.


For those who’ve already spent a fortune on their beds, there’s always the mattress topper or Tempur Overlay which comes in standard sizes, but can also be ordered to your specification.


Try them at Tempur showrooms at:
• Shangri-la Plaza Mall, 5th level
• Greenbelt 5 Phase II, Lower Ground Level (Tel. 728-3015)
• Bonifacio High Street (Tel. 856-4700)
• and Rustan’s department stores at Shangri-La Plaza, Makati and Alabang Town Center

To know more, go to http://www.tempur.ph/

P.S. Oh! I’m giving away Tempur pillows! Stand by, I will post the contest mechanics in a few!

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