Burberry goes digital (What I did in Beijing)

BEIJING, CHINA—It seems everyone’s going online, live streaming, and digital—from Vicki Belo to Louis Vuitton to Burberry.
It’s my first time in Beijing and only for an overnight to attend the brand’s most technologically innovative event to date, hosted by chief creative officer Christopher Bailey.
I’m a huge fan of Christopher Bailey, so I immediately said yes even though I would have to fly alone.
Never fear, I flew Cathay Pacific and stayed at the Ritz-Carlton.

Ritz-Carlton Beijing

You know I love the banyo

Ritz-Carlton Beijing

Checked in at 4 PM, enjoyed the room, got dressed, and went down to the lobby at 7:30 PM.
Along with other lifestyle and fashion writers from the region, I spotted a group of good-looking Burberry-suited men, among them Christopher Bailey who was introduced to his “date” for the evening, Chinese singer/actress Fan Bing Bing.



By 8 p.m., we were taken by cars to the Beijing Television Centre where 1,000 guests arrived

burberry beijing event space_1

Spotted: British actor Sam Claflin

sam claflin

Models Shupei


Seb Brice

seb brice

Edie Campbell

edie campbell

Jourdan Dunn

jourdan dunn

Cara Delavigne

cara delevingne

Tom Guinness

tom guinness

British alternative rock band Keane


and of course Christopher Bailey with Fan Bing Bing, who reminds me of me in the ’80s (read: ghostly)

christopher bailey and fan bing bing

Christopher Bailey stopped by the media on his way in.

christopher bailey

No expenses were spared as we were led through illuminated hallways into a 2,000-square-meter sound stage overflowing with cocktails.

burberry beijing event space

Using groundbreaking virtual image technology, we were taken through four British seasons of weather via wall and ceiling projections complemented by carefully curated music.
In an out-of-this-world fashion show, British models Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Chinese model Shupei were joined by life-like holograms of themselves. It was difficult to tell the difference between hologram and model until one of them would turn into snow and disappear before coming back in a whole new outfit.

After the runway show, Keane performed in a 40-minute concert, followed by live sets by British model/DJ Tom Guinness and Chinese DJ ShanXi.

burberry beijing event - keane

The event was live-streamed globally through http://www.burberry.com/ and over 200 partner sites around the world, as well as streamed directly into over 50 Retail Theatres in Burberry stores around the world.

The next day we were toured around Burberry’s most technologically advanced store in Beijing, with a giant 5x9m LED wall outside.


Follow the chica girls


I love her coat


The store reflects the new Burberry design concept developed by Christopher Bailey, who chose all the music played in advanced sound systems and made sure British materials and themes were used throughout the building.
It carries the complete Burberry range, including Burberry Prorsum, Burberry London, Burberry Brit, Burberry Sport, Burberry Accessories, as well as eyewear, fragrance and watches.





After a massive tour of all things Burberry, it was time to go home.
In the Philippines, Burberry is exclusively available through Stores Specialists Inc. with shops located at Greenbelt 4, Rustan’s Makati, and Shangri-La Plaza.

SM’s Mega week

Things are getting hot at SM Megamall, where Paris Hilton was today. (Photo: Cathei Que)


In other news, Pepper Lunch Megamall is about to open anytime soon, right next to good neighbor Bonchon Chicken and the newly opened SM Supermarket where Powerbooks used to be.
Last Saturday we were there for the blessing of the 6th Pepper Lunch franchise in the Philippines, with the help of our friend Fr. Allen de Guzman, imported from the Chapel of Caleruega, Nasugbu, Batangas. :)


Outside, some people already wanted to enter


The best part: showering of coins


Note from my boss: Star Deals are back!
As a treat to our young customers, simply present your student ID to receive a 10% discount on any of these Star Deal meals:
• Beef Yakiniku Pepper Rice
• Pork Yakiniku Pepper Rice
• Cha Han, a delicious mixed pepper rice with beef, chicken, fresh shrimp and omelet
• Chicken Teriyaki Pepper Rice with egg
• Garlic Beef Pepper Rice
Available daily at Pepper Lunch Rockwell, Shangri-La, Alabang Town Center (Corte de las Palmas) Robinson’s Place Ermita and Greenbelt 5.


After the blessing I took Ben to the launch of Gap Kids and Baby Gap Portobello collection at Atrium.
Taking a cue from street art found on Portobello Road, West London, kids and adults were invited to draw on tarp-covered walls and tote bags, along with Wee Will Doodle.




Ben and I sat next to happy couple Nelz and Karen of Wee Will Doodle


Nelz and Karen made this


Ben made two bags including this


and the bag (yellow face) in the middle. He was very excited to see his bag on display.


The bags are on display at Gap Megamall and the best tote design will get featured in Gap Kids’ next gift with purchase promotion.


Gap Kids and babyGap are exclusively distributed in the Philippines by Casual Clothing Specialists, Inc. (CCSI), a subsidiary of Stores Specialists, Inc. with stores at SM Mall of Asia, Shangri-La Plaza Mall, Glorietta 4, Bonifacio High Street, and SM Megamall.

Ask Dr. Belo tonight!

She’s back!
Dr. Vicki Belo goes on her second livestream broadcast of Ask Dr. Belo.
She will be joined by her daughter, Cristalle Henares and Ruffa Guttierez as co-hosts.
This time around the topic will be Cosmetic Surgery. So get your questions ready as Dr. Belo answers your questions in a 30-minute live streaming show on the Belo website.

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How to:
1. Tonight at 7 PM, go to http://www.belomed.com and click on Ask Dr. Belo.
2. Type in your question/s on the chat box.
3. Stay tuned for the 8 PM show.
4. Not only do you have the opportunity to have Dr. Belo answer your question, you also get the chance to win Belo gift certificates.

Chasing Paris

Pagoda. That’s how I felt today, and now at 12 midnight, I’m just glad to be home in my sweats and socks.
I was supposed to have a list of things to do today but all that changed because Paris Hilton is in town.
A press conference was scheduled at the Peninsula Manila’s Conservatory at 4 PM, with media registration at 3:30 PM.
On the way to the Pen, I was craving for Häagen-Dazs coffee ice cream. I tweeted around to find out if the Peninsula served Häagen-Dazs, and was told they didn’t. Luckily when I got there, a Häagen-Dazs launch had just ended at Salon de Ning!
Spotted: Häagen-Dazs’ new endorser, Georgina Wilson


I made pakapal and asked the PRs if there was any ice cream left. They had tons, but no coffee. So I had two of these strawberry cups (my 2nd favorite). I could not believe my luck. Now I can taste and eat my ice cream.


After eating the ice cream I thought I saw Paris Hilton walking towards the Conservatory.


Oops! It’s Bianca Valerio! #award


Upstairs I saw my cousin Candy Dizon, who is blooming like Mich Dulce! #payat


See, it’s supposed to start at 4.


Around 4:30 we were informed that Paris would come down in another 30 minutes, so we had to kill some time.
RJ Ledesma was lucky he brought his Mac and could get some work done.


I was still hungry so I went to the buffet table which was wiped out. I was lucky to grab these pineapple slices and thought, why do hotels have the monopoly on perfect fruits?


More waiting. Take a look at the photographers waiting for Godot.


Finally, Paris arrived at 5:40 PM with a ton of entourage. I have never seen or heard the sound of so many cameras clicking in the Philippines, simply because we have no celebrity like this in Manila.
Watch Paris work it.

She sat in between Robbie (L) and Jigger Antonio of Century Properties. She looks exactly like her photos and she looks like a live Barbie doll with Barbie hair.

Paris Hilton in Manila


It was difficult to take pictures because the place was packed


Paris arrived on Sunday night and seeing from their video presentation, she had a full agenda shooting a commercial and ad campaign for Azure Urban Resort Residences and meeting with Century Properties to design the resort.


Last night she had dinner with Vicki Belo and Manny Pacquiao.
Today she had a press conference and tonight, a party in her honor at the Peninsula.
Tomorrow she will have a meet and greet at SM Megamall the Paris Hilton bag store at the SM Megamall Atrium before leaving the country

The cheesy part was when Paris’ supposedly “number one fan” was called to the stage. Some of us wondered how one gets the official title “number one fan”.
Apparently the girl Isha and Paris communicate on Twitter and was meeting here for the first time.
To be fair Paris was really sweet to her. They swapped presents.




The cheesiest part was when the Facebook promo winners were called to the stage for a meet and greet.


That was my cue to exit, but not before taking one last picture of Paris with the Antonio family.


Was able to catch Paris leaving the press conference with a ton of entourage.

Left the Pen and had dinner with Harold at Sugi. We were starving.


To know more about the development, click here.


Run for Sofia Ysabel

Funny how Eliza and I were just talking about mothering over dinner.
Eliza has a baby boy and I have three sons. For the past two days I was sad because the kids aren’t doing very well in Math and have been fighting like cats and dogs—what else is new?
Whenever this happens I tend to blame myself and wonder if I’m a good or bad mommy.
Jeroen always says, good mommy. But I think, if God were giving out report cards, I would fail.

It makes you wonder why that happens, how you love your kids from the day they are born. You strive for equality and fairness, to give them what they need and what they want, in terms of affection, attention, material things—and yet they end up trying to kill each other on a regular basis.
Sometimes you wonder if you’re raising Cain and Abel, when all you really want is for them to get along and have some peace at home.


So yes it’s true, ang hirap maging mommy.
I’m no tiger mom and I hate tiger mom. I’m not the type to send my kids out to every activity after school/on weekends because I want to see them and spend time with them.
I don’t expect to have kids who get seven or eight medals at graduation. I just want them to be happy, to be good, to work hard and do well in school, to be honest, healthy and to love God.
I always think life is short, you don’t know what’s gonna happen. I have friends who had kids that died at 6 or 8 years old due to illness or accident. So I’m just grateful to have healthy kids. There is no need for perfection.

Just now I got this email from Ginggay, about Sofia Ysabel Rosal, who was born only three months ago with Down’s Syndrome and Hypoplastic Left Heart Syndrome (HLHS), a congenital heart disease.
Sofia had undergone dialysis to address kidney failure, apart from other tests and procedures that were regularly administered to keep her condition stable.
Last July 23, 2011, Sofia’s battle finally came to an end. But her short life and her fighting spirit have inspired friends and family to put together a fund-raising activity to support her family as the cost of her treatment has reached alarming heights.


One Thousand Runners for One Heart: A Run for Sofia Ysabel, is a 3k and 5k fun run happening on August 27, 2011, 6 AM at the Piazza at Venice, McKinley Hill, Taguig City.
Registration for both 3k and 5k is Php 500 (with the fee donated entirely to Sofia’s family) is now open at R.O.X Bonifacio High Street and The Brick at McKinley Hill.
You may also sign up online at http://www.runnersrunner.com/runforsofiaysabel.
Professional runners, leisure runners, and first-time runners are all welcome to run—not to beat previous records, but to be one of a thousand runners running or walking for Sofia, the little girl with a big brave heart.


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