Nicola Formichetti named artistic director of Diesel
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Beginning Fall/Winter 2013, the multifaceted, volatile, over-the-top stylist, designer, and social media star, Nicola Formichetti, will become the new artistic director of Diesel.
“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”

Renzo Rosso and Nicola Formichetti for Diesel
Diesel founder Renzo Rosso (L) with Nicola Formichetti

“When Renzo asked me, I remembered that Diesel and I are all about the same things,” said Formichetti. “No rules! It’s about being empowered, being free. It’s a positive revolution. We’re going to REBOOT! Hit fresh. That’s our first project: we’re ripping apart everything to re-build something bigger. I want to get the creative young people around the world to be part of the process.”
Nicola Formichetti will start his new role with the DIESELREBOOT project now. He plans to mobilize an emerging global creative community to collaborate with him. The project will live in the unruly, uncivilized, all-access zone of TUMBLR© at

Nicola will oversee all creative activities of the Diesel main line, including areas of product, communications and interior design. He will bring his own interpretation to the Diesel way of living—unpredictable, original, fun—coordinating the existing Diesel Creative Team and his new fresh recruits from different fields.

In the Philippines, Diesel is exclusively distributed by Stores Specialists, Inc. (SSI) with locations at The Power Plant Mall, Greenbelt 3 and Shangri-La Plaza Mall.

Help the Philippines win its first Webby ever!
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Help a Filipino short film win in the biggest international awards show for online work.
Gift of Life , a short film produced by Energizer Philippines in collaboration with Manikako, is nominated as one of five best Online Commercials in the Webby Awards.
Starring the unlikely couple of Blitz and Lily—a robot and a doll—Gift of Life is a classic love story that is equal parts melancholic, idyllic, and heartwarming.


It went live early last year and quickly became the highlight of international art and design sites such as Creativity Online and FWA.
The film contined to rake in accolades, winning metals in the biggest international advertising festivals, like AdFestin Thailand and Spikes in Singapore. This made me cry…

If the Academy of Motion Picture Arts and Sciences has the Oscars, the International Academy of Digital Arts and Sciences has the Webbys. While organizers get to choose the Webby winners, online voting will decide the People’s Voice Webby winners.
You can vote for Gift of Life HERE.
It will require you to sign in using Facebook, Twitter, or Google to prevent repeat votes. And, oh, please spread the word!

Gift of life

Shop to win an Amanpulo holiday from Rockwell
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The heat is on with Power Plant mall’s sizzling summer raffle!
Get a chance to win a complete travel package to Aman Resorts, Amanpulo.
The 3-day/2-night package includes round-trip airfare, accommodation, massage, yoga class, snorkeling and other relaxing activities in the island.
Also get a chance to win sunglasses care of L.S. Pascual.

Amanpulo - Aerial View
Amanpulo - Beach Club 2
Amanpulo - Swimming Pool 2
Amanpulo - Casita Bedroom and Sundeck

You’ll get one raffle ticket for every single receipt purchase (minimum Php 2,000) from shops at the Power Plant Mall, One Rockwell, Manansala and Joya Residences. Or spend a minimum of Php 3,000 single receipt purchase at Rustan’s Supermarket.
To get your raffle stubs, present your receipts at the redemption booth near the R1 level escalator, North Wing of Power Plant Mall.
The winner of the vacation package must be at least 18 years old with a proof of Philippine residency.
The Great Summer Getaway Promo ends on April 30, 2013 while the raffle draw is on May 2, 2013.
For more information, go to

Per DTI-NCR Permit No.A2-0321, Series of 2013.

Life before wifi, Part 3
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Sorry, Part 3 took longer than I planned.
It’s because I didn’t realize life after wifi is actually a cornier story to tell.
I do remember the first time I experienced broadband. It was at my dad’s house. I was surprised when I turned on my sister’s computer and was instantly connected. I couldn’t believe it! There was no dial-up sound with toing, toing, toing. My brain could not process.

In June 2003, Jeroen and I finally moved to our new house, away from the parents, along with our two baby boys, household staff and our family computer—a Mac.
The Mac even had its own room. We called it….the computer room!
Ben started using the computer at 1 1/2 years. Markus started much later. But now at ages 11 and 9, both have amazing Minecraft skills.


I had my own laptop in my room where I blogged.
One day I remember talking to Jay Lozada on the phone, who casually told me about wifi.
Apparently it was a wireless Internet that could be accessed in any part of the house.
“You mean I could write in my courtyard?”
“Yes,” he said.
I could not believe it! This was my Mac in 2007—a hand-me-down from my Dad.

My old skin

I think we were relatively one of the first homes that had wifi in Metro Manila—so novel it was, we even had wifi parties at home. This was 2007.

Wifi wrap dinner at home

Things definitely changed when Jeroen also got his own Mac. It became like his second wife.

My boys and their toys

And now computers are very much part of our home. My kids say they can’t imagine life without internet. That makes me feel bad because they don’t even know the joy of patintero.
That’s why this summer, they’re required to step out and do exercise or sports hour everyday, be it basketball or swimming, and they follow.
As for everything else that changed, that would require another blog post. But I won’t be calling it Part 4 because I don’t want you to wait again. Meanwhile, let me catch up with all my backlogged work.
Told you it’s a corny story.

basic human needs
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