Michael Kors is dedicating the entire month of October to the fight against hunger.
On World Food Day, October 16, 2013, Michael Kors teams will take to the streets outside six stores in five major
cities to give away Watch Hunger Stop T-shirts.
In each of the cities—New York, Berlin, Rio de Janeiro, Tokyo and Hong Kong—T-shirt—recipients can go into participating stores, enter a Phhhoto station, and have their picture taken.
The Phhhoto images will be streamed live all day and evening on billboards in New York City’s Times Square and on Kors’ dedicated microsite, WatchHungerStop.com.
The image (an animated GIF) will also be sent to participants via text and can be shared over social media platforms such as Instagram, Facebook and Twitter using #WatchHungerStop.
Last spring, Michael Kors announced a long-term partnership with the United Nations World Food Programme (WFP) in support of its school meals program. Customers in Michael Kors retail stores around the world will be able to add a $5, $10 or $25 donation to WFP to their purchases for the month of October.
Stores will also prominently feature the 100 Series watch, specially designed by Michael Kors to support WFP.
For each watch sold, 100 children in a hunger-stricken area receive a nutritious meal.
To date, Michael Kors has helped WFP deliver more than one and a half million meals to hungry children through the sale of the 100 Series watch.
“The response to Watch Hunger Stop has been amazing,” says the designer. “We delivered one and a half million meals to children in less than six months, and we’ve only just begun. Our hope for World Food Day is to get people talking about hunger, and about the many ways they can help address the problem. Donate, volunteer, talk, text, tweet—really, everyone can be an ambassador.”
The 100 Series watch is the brand’s first uniquely designed product to support a global philanthropic initiative, available exclusively in Michael Kors stores worldwide and online at MichaelKors.com.