Meet the billionaire behind SPANX

When I read that SPANX creator Sara Blakely was named Forbes’ Youngest Self-Made Woman Billionaire, I was elated as a loyal fan of Spanx. She deserves it!

Sara Blakely 3

Not a day passes that SPANX doesn’t touch my body—except when I’m sick in bed and staying home all day.
About a year ago, Spanx arrived in the Philippines care of Rustan’s department stores. Once I tried on the Brallelujah which promises great fit, comfort and no visible lines, I got hooked (no pun intended). There was no turning back.

Spanx back

Yes they are pricey but super worth it. I’m just lucky that Ginggay and Penny gifted me with a bunch of them on my birthday.

Spanx brallelujah

For creating the best bras known to woman, SPANX inventor and founder Sara Blakely graces the cover of Forbes magazine’s special issue. She joins a roster of other American self-made women billionaires such as Oprah Winfrey and Meg Whitman of HP.


The Forbes cover story highlights how Blakely turned her $5,000 savings into a global phenomenon, though her way to success was no easy feat. She drove around begging hosiery mill owners to help create a bra from pantyhose material, but was turned down a good many times. Until one day, she got a call from a hosiery buyer from Neiman Marcus who agreed to help her. The rest, they say, is history.

“I really am just like anybody else out there. I found myself in a place where I think many people can relate, but I made the decision and I committed to figure it out for myself. It took a ton of hard work. It was a roller-coaster ride but I feel amazingly blessed to be doing what I do, and I love every minute of it,” she said.


Asked what’s her number one tip for anyone who dreams of starting a business, Blakely replies, “Trust your gut. I didn’t have any background in what I was doing. Trust your gut—it’s a really good compass. The other thing is to differentiate yourself. You’ve got to know why you’re different, why you’re better—and your customer needs to know why you’re different and better and they need to get it in 30 seconds or less.”

Today, SPANX has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere.
It is available in 40 countries and offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts and underwear.

spanx for men

In addition to keeping butts in place, SPANX also helps shape the world by focusing on its mission of empowering women around the world.
In the Philippines, SPANX is exclusively distributed by Rustan Marketing Corporation and is available at Rustan’s Department Stores in Makati, Shangri-La Plaza, Alabang and Cebu.


I’m kind of shocked to see a look book that looks just like me—the baggy clothes, the no-color, baggy sensibility, the non-smiling model. The pieces from La Garçonne look like my uniform, from the boy blazer
La Garconne

To the basic tees
La Garconne
La Garconne
La Garconne

The mariniere tee
La Garconne

The slip-on platform shoes

La Garconne

And the looks

La Garconne

La Garconne

La Garconne

La Garconne

La Garconne

La Garconne

La Garçonne In-house Projects

Mochiko for moms at Pepper Lunch!

The first time we ever tried Mochiko was when they delivered two boxes of frozen ice cream balls wrapped in glutinous rice flour to the house.
My sister Ana is obsessed with vanilla Mochikos and hoards them at Mercato Centrale.
Then, one trip to Tagaytay, we saw the cute little Mochiko store at the Cliffhouse and grabbed them ice cream balls.


That’s when Jeroen thought about bringing them to Pepper Lunch—they are currently available at Rockwell.
But this Mother’s Day, the first 50 moms dining at any of eight Pepper Lunch branches will get a free Mochiko of their choice. So come early and give your mom the coolest treat of all.

2012 PL - Mother's day promo

Promo available on May 13, 2012 only at Pepper Lunch Rockwell • Shangri-La Plaza • Alabang Town Center • Greenbelt 5 • SM Megamall A • Mall of Asia • Robinson’s Place, Ermita • Food Choices at Trinoma.
To get regular updates, Follow @PepperPhil on Twitter.

Congratulations to 10 winners of Dove Hair Therapy!

1,183 entries later, ten winners were picked by electronic raffle via
dove numbers

They are:
Kirstie Kaye Tino of Camarines Sur
Margarette Limyuen of Santiago City
Marilou Francisco of Las Piñas
Drew Sha of Quezon City
Maricar Roxanie Dilag of Pasig
Gessa Marie Condino of Cebu
Karen May Mira of Makati
Aika Tolentino of Alabang
June Izabelle Roque of Antipolo
Karen Mata of Quezon City

Each will receive a Dove Damage Therapy Kit

dove promo

Which includes: (a bonus) Dove soap, Treatment Mask, Two-Step Treatment, Intense Repair shampoo and conditioner, Daily Treatment Conditioner, an Overnight Treatment, and Dove hair serum

dove promo

Winners, please check your direct messages on Twitter with instructions on how to verify your entries.
To know more about Dove Hair Therapy, click HERE.

Why I never fly domestic

Part 1: Cathay Pacific/NAIA

In 2005, we were invited to a Louis Vuitton event in Hong Kong. Four of us were booked on a Cathay Pacific flight departing at 12:30 noon from NAIA 1.
Alex Vergara and I agreed to carpool on the way to airport and arrived around 10 AM at the airport.
Upon checking in at Business Class, we were told that the 11 AM flight prior to our flight wasn’t full—would we like to take that instead of the 12:30?
Alex and I looked at each other and said why not?
We had barely enough time to plant our asses in the lounge as were nearly boarding.
The other two in our party, however, arrived at NAIA around 11:30 AM, only to find out that our original 12:30 noon flight was delayed to a much later flight.
Alex and I were lucky! Arriving in Hong Kong earlier than planned meant we had extra time to relax before attending cocktails that night.

Cathay Pacific 747-400 at NAIA Terminal 1
Photo: Paulo Ordoveza

Part 2: Singapore Airlines/Changi

Jeroen and I were checking in for a 2:10 PM flight to Manila when the ground staff looked at our tickets and told us our fight was actually booked for the next day. Say whuuuu????
My head started to spin. How could I make this mistake? Our flight was booked for July 22, not 21.
What do we do now? Do we go back to the city and try to book a hotel? What do we do for the next 24 hours?
I did not say a word. I didn’t freak out like Claudine Barretto. I let Jeroen talk to the Singapore girl, who then told us the 2:10 flight wasn’t full—she could actually squeeze us in today!
Whew! I can’t tell you how relieved we were to be able to go home that same day.

Singapore Airlines
Photo: Jerry Wong

Part 3: Philippine Airlines/Caticlan

Luckily this did not happen to me or Claudine Barretto. I’m sharing it because it could happen to you and PAL needs to know something is really wrong with their customer service.
Read about what happened to Roxanne Lu as she tried to board a Manila-bound Philippine Airlines flight from Caticlan: it’s called Airline Bullying.

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