Bulgari recently reopened a renovated and enlarged version of its historical store in Switzerland, located in the heart of Geneva, in Rue du Rhone.
The 270 square-meter store features a luminous façade with two entrances, one in Rue du Rhone and the other one on the corner of Place de la Fusterie, thus enjoying great visibility.
Parastas in gris pulpis marble—a trademark of Bulgari architectural design—were added to the pre-existing building.
From the outside, you can sight the metal decoration at the ground floor, which is a unique feature of the store.
From the main entrance on the corner of Place de la Fusterie, visitors can admire the double height volume which gives emphasis to the entire store.
Metal mirrored steel leaves, inspired by Bulgari’s high jewellery one-of-a-kind pieces, closely links the historic boutique to the city of Geneva, through a creation recalling the Jet d’Eau.
The huge tree represents the heart of the store, enriching the space from floor to ceiling, while creating a spectacular attraction from the street.
Upon entering the store, customers can admire the jewellery collections, as well as the “veneziana” marble floors with a great star in alabastro marble.
High-end watches have a dedicated space in the store, while a special area is entirely for accessories.
Two spectacular VIP rooms, accessible by elevator, offer a private shopping experience with a great view of Geneva and the lake.