Forever 21 opens at The Block

Forever 21 recently opened its fourth store in the Philippines—a 2,300 square-meter space at the 2nd level of The Block Atrium, SM City North EDSA.


Gracing the event were (L-R) SM Senior Vice-President for Controllership Ricky A. Lim, SM President Tessie Sy-Coson, Forever 21 Executive Vice-President Larry Meyer, and Forever 21 Business Unit Head Dixie Li.


Spotted: Wendy Tabusalla

Wendy Tabusalla

Janeena Chan


Callum David

2 2

Ruth Diaz


“At Forever 21, we take a new direction every week. It’s our job to know what’s happening, what’s new and bring that to our customers as soon as possible. That is what we strive to do. Everyday we have new products. Everyday we have new fashion,” said Forever 21 Executive Vice-President Larry Meyer, who flew in from the United States.


The newly opened store carries the lines: Forever 21, Forever 21+, Forever 21 Girls, Heritage 1981, Love 21, 21 Men, shoes, accessories, and intimates.


“Every new store is a different store for Forever 21. Here you’ll see more of what we have even in the other stores because this (North EDSA store) is our latest prototype with different fixtures that make it easy for people to see the wide selection of assortment that we have,” said Meyer.

Forever 21

Forever 21 comes to the Philippines through a partnership with the SM Retail Group. Its flagship store had a phenomenal opening at SM Megamall in 2010, followed by SM Makati in early 2011, and SM City Cebu late last year.
Enjoy exclusive privileges at Forever 21 when you shop using the Forever 21 MasterCard. Apply in Forever 21 stores or BDO branches. Application forms can also be downloaded HERE.


Forever 21 now open at:
The 2nd floor, SM Megamall Building A (Tel. 477-2733)
Ground floor, SM Makati (Tel. 553-0448)
Northwing, SM City Cebu (Tel. 520-2964 • 520-2969)
The Block, SM City North EDSA (Tel. 376-5057)

Ensembles invites you to Wear My Design

How would you to like see your dress design in Ensembles stores with your name credited and worn by Carmina Villarroel in her next photoshoot?
Ensembles holds its first ever design competition through Wear My Design, where winning pieces will be produced for their Spring Dresses 2013 Collection.
Wear My Design is looking for original yet smartly flattering creations in true Ensembles’ style.
Submit a dress prototype together with the application form you can download HERE.

Poster A5

No experience necessary. Can’t sew, but full of ideas? You can have someone else sew it for you.
No limit on the number of designs submitted. All approved submissions will be uploaded to the Ensembles Facebook Page where voting is worth 10% of judging.
Winning designers will also receive cash prizes, gift certificates, generous gifts from promo partners, like a full make-over at Piandre Salon, great coffee from Bo’s Coffee, and a huge gift pack from VMV Hypoallergenics.
To know more about mechanics and complete set of rules, click HERE.
For inquiries, email


First look at Yayoi Kusama x Louis Vuitton

Melvin Mojica gave me the latest W magazine with Tom Cruise on the cover

Inside: a six-page spread on the art and times of celebrated artist, Yayoi Kusama, who will unveil her collaboration with Louis Vuitton. Expect to see ready-to-wear, handbags, accessories, shoes, watches, jewelry, and special window displays in early July.
This early, W mag gives us a glimpse of what to expect in the handbag department.
Looks like a Papillon and a Lockit


Can’t wait to see the other pieces, if they are worth coveting.
According to a Louis Vuitton fan on the Purseblog forum, “I was told by the manager at my LV that although this collab is under tight wraps, there will be two releases and the first release (July) will be the higher-end bags and ready to wear. These will be more intense, as pictured in W Magazine.
“The second release will be sometime around October and will feature more traditional collab items such as the Neverfull, Keepall, and probably a Speedy. These will be more wearable, similar to the graffiti line. There will be monogram.” (Source)

What are you thoughts on these two pieces? Yay or Nay?

Carla got her flowers

I’m happy to report that actress Carla Abellana got her wish as her loved ones received “apology” flowers from
Carla sent a picture of this new bouquet (L) which looks closer to the file photo (R) on the website.

All’s well that ends well. Glad this case is solved.

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