BEIJING, CHINA—It seems everyone’s going online, live streaming, and digital—from Vicki Belo to Louis Vuitton to Burberry.
It’s my first time in Beijing and only for an overnight to attend the brand’s most technologically innovative event to date, hosted by chief creative officer Christopher Bailey.
I’m a huge fan of Christopher Bailey, so I immediately said yes even though I would have to fly alone.
Never fear, I flew Cathay Pacific and stayed at the Ritz-Carlton.
You know I love the banyo
Checked in at 4 PM, enjoyed the room, got dressed, and went down to the lobby at 7:30 PM.
Along with other lifestyle and fashion writers from the region, I spotted a group of good-looking Burberry-suited men, among them Christopher Bailey who was introduced to his “date” for the evening, Chinese singer/actress Fan Bing Bing.
By 8 p.m., we were taken by cars to the Beijing Television Centre where 1,000 guests arrived
Spotted: British actor Sam Claflin
British alternative rock band Keane
and of course Christopher Bailey with Fan Bing Bing, who reminds me of me in the ’80s (read: ghostly)
Christopher Bailey stopped by the media on his way in.
No expenses were spared as we were led through illuminated hallways into a 2,000-square-meter sound stage overflowing with cocktails.
Using groundbreaking virtual image technology, we were taken through four British seasons of weather via wall and ceiling projections complemented by carefully curated music.
In an out-of-this-world fashion show, British models Cara Delevingne, Edie Campbell, Jourdan Dunn, Charlie France, Seb Brice and Chinese model Shupei were joined by life-like holograms of themselves. It was difficult to tell the difference between hologram and model until one of them would turn into snow and disappear before coming back in a whole new outfit.
After the runway show, Keane performed in a 40-minute concert, followed by live sets by British model/DJ Tom Guinness and Chinese DJ ShanXi.
The event was live-streamed globally through http://www.burberry.com/ and over 200 partner sites around the world, as well as streamed directly into over 50 Retail Theatres in Burberry stores around the world.
The next day we were toured around Burberry’s most technologically advanced store in Beijing, with a giant 5x9m LED wall outside.
Follow the chica girls
I love her coat
The store reflects the new Burberry design concept developed by Christopher Bailey, who chose all the music played in advanced sound systems and made sure British materials and themes were used throughout the building.
It carries the complete Burberry range, including Burberry Prorsum, Burberry London, Burberry Brit, Burberry Sport, Burberry Accessories, as well as eyewear, fragrance and watches.
After a massive tour of all things Burberry, it was time to go home.
In the Philippines, Burberry is exclusively available through Stores Specialists Inc. with shops located at Greenbelt 4, Rustan’s Makati, and Shangri-La Plaza.