When I read that SPANX creator Sara Blakely was named Forbes’ Youngest Self-Made Woman Billionaire, I was elated as a loyal fan of Spanx. She deserves it!
Not a day passes that SPANX doesn’t touch my body—except when I’m sick in bed and staying home all day.
About a year ago, Spanx arrived in the Philippines care of Rustan’s department stores. Once I tried on the Brallelujah which promises great fit, comfort and no visible lines, I got hooked (no pun intended). There was no turning back.
Yes they are pricey but super worth it. I’m just lucky that Ginggay and Penny gifted me with a bunch of them on my birthday.
For creating the best bras known to woman, SPANX inventor and founder Sara Blakely graces the cover of Forbes magazine’s special issue. She joins a roster of other American self-made women billionaires such as Oprah Winfrey and Meg Whitman of HP.
The Forbes cover story highlights how Blakely turned her $5,000 savings into a global phenomenon, though her way to success was no easy feat. She drove around begging hosiery mill owners to help create a bra from pantyhose material, but was turned down a good many times. Until one day, she got a call from a hosiery buyer from Neiman Marcus who agreed to help her. The rest, they say, is history.
“I really am just like anybody else out there. I found myself in a place where I think many people can relate, but I made the decision and I committed to figure it out for myself. It took a ton of hard work. It was a roller-coaster ride but I feel amazingly blessed to be doing what I do, and I love every minute of it,” she said.
Asked what’s her number one tip for anyone who dreams of starting a business, Blakely replies, “Trust your gut. I didn’t have any background in what I was doing. Trust your gut—it’s a really good compass. The other thing is to differentiate yourself. You’ve got to know why you’re different, why you’re better—and your customer needs to know why you’re different and better and they need to get it in 30 seconds or less.”
Today, SPANX has become a red carpet must-have for celebrities and a daily necessity for women and men everywhere.
It is available in 40 countries and offers more than 200 products ranging from slimming apparel and swimsuits, to bras, activewear and men’s undershirts and underwear.
In addition to keeping butts in place, SPANX also helps shape the world by focusing on its mission of empowering women around the world.
In the Philippines, SPANX is exclusively distributed by Rustan Marketing Corporation and is available at Rustan’s Department Stores in Makati, Shangri-La Plaza, Alabang and Cebu.