Sige means yes and pigil means no.
I used to wonder why God gave me three sons instead of a daughter who could go shopping with me.
I still remember my ultrasound tests where they tell you the sex of your baby.
As soon as I heard the word “scrotum” I started bawling.
I tried to think of other moms who had all boys: Princess Diana, Victoria Beckham, Patrice Ramos Diaz, my Lola Paying.
Patrice, mother of three sons, assured me: “Boys are so much fun. And they will adore you.”
Eleven years later, I realized why God gave me three boys.
Boys basically take care of themselves, so this neurotic mom can take care of herself.
That said, I consider myself a “sige mom.”
I don’t mind if the boys come home dirty, with various cuts and scrapes from playing outside. How I wish they would do that more often, now that they’re addicted to Minecraft. Though part of the Minecraft deal is they have to take a break to either swim or play basketball outdoors, which they love.
Now I wouldn’t trade them for a girl.
Kids can’t help but get dirty and come home with stains on their clothes after spending an hour or two playing outside.
Now Breeze introduces today’s “sige moms”: award-winning actress Dawn Zulueta; women and youth issues advocate Senator Pia Cayetano; socialite and columnist Tessa Prieto-Valdes; and sought-after celebrity mom Carmina Villaroel.
“Parents nowadays get paranoid when their kids play outside. They want to keep them indoors but at the same time you don’t want to compromise their opportunity to learn and experience the things we did as kids,” says Dawn.
“I encourage my son to play outdoors and be physically active. Not only does it build his immune system, it also allows him to meet other kids. That’s why we are moving from a condominium to a house of our own so he can have more space to move around.”
“It’s fun being a mom,” shares Tessa, whose children were born practically decades apart, which, incidentally, allowed her to spend as much time for each of her kids. Despite the age gap and different preferences, all her kids had their share of being outdoors and pursuing their own interests. They go to the beach during most weekends because her children are into wakeboarding.
Breeze with ActivBleach was recently launched at the Manila Polo Club in an active fun event attended by a large group of excited moms and their kids, including the four Breeze sige moms who encourage their kids to learn new things and explore the world through play—even if it means getting dirty at the end of the day.
“My twins are very active. I want them to have the kind of childhood I had. Laking kalye ako, hindi lang halata,” Carmina beams. “I let them do what they want—play with their friends, ride a bike, go swimming, play badminton. They even play with our dogs.
“Of course there was a time I didn’t allow them to go outdoors when they were little. Like typical moms I would say, ‘Wag kasi madumi,’ but after a while I let them be. They also need to experience na madapa o masugatan because that’s how they learn,” Carminda adds.
Senator Pia couldn’t agree more.
“My two girls play football in school so they really get dirty. And my youngest, who is only two years old, seems to follow the footsteps of her ates.
“Hangga’t kaya, gusto ko nakakalaro talaga sa labas ang mga anak ko because they need to explore. I don’t mind them getting dirty. I think they will miss out on their childhood kapag masyadong maraming bawal.”
Breeze with ActivBleach is packed with a superior formulation to help moms cope with the toughest stains due to their children’s various activities. It uses a 4-enzyme technology that removes more stains, and a patented whitening agent that brings perceivable whiteness right after the first wash.
This fast-acting ingredient works right on target, freeing moms from worrying about stains and dirt.
A unique AD system was also added for better bubbles, while special melamine encaps ensure laundry smells fresh and clean.
With these technological advancements in a laundry detergent, moms can now let their kids enjoy life to the fullest through their experiential activities.
The business of dealing with tough stains is now a thing of the past. Just like Dawn, Sen. Pia, Tessa and Carmina, they can all say Sige sa Mantsa! by simply welcoming Breeze into their homes.
To know more about the campaign, go to http://www.sigelang.org/