For girls only: Muji sanitary shorts

I once asked my cousin, “Why are all your panties black?”
“Cause they’re easier to wash.”
After that I thought black undies were the way to go. Until I discovered Muji sanitary shorts in Singapore.
I chose it for its shape (boy shorts)

Muji sanitary shorts

Then I found out it had this gusset made of a different material that was easier to wash than cotton

Muji sanitary shorts

Even better, the gusset isn’t completely sewn onto the crotch—you can wash it thoroughly and even attach a sanitary pad with wings under it, when you’re on the rag.

Muji sanitary shorts

Simply the best underwear invention since the Spanx bra. Also comes in regular panties (not boy shorts).
Found at Muji Bonifacio High Street for only Php 395.

Moo cards!

Back in the day, if you wanted calling cards you had to go to some little print shop to order them.
Then the high-tech printers were invented and we made them at home—but they looked homemade. If you wanted professional, you had to know a graphic designer who knows where the good printers are.
At my age, I no longer have the patience to do any of that. I just want simple cards with great print and quality.
Then I found Moo cards online and have been ordering cards and stickers straight from my laptop.
Today my second batch of Moo cards and stickers arrived from the post office!

Moo cards

The mini stickers come in a little matchbook

Moo cards

and the calling cards come in a nifty box

Moo cards

Moo cards are easy to order and come in several sizes and ranges. You can even print a variety of pictures in one order without any extra charge. The possibilities are endless.

Billie Monster Mini Moo Cards!
Alfred & Jakobine moo cards, for Documentary film

moo calendar cards
nksyoon moo cards

Wedding card
moo cards!
Moo cards

Lots more ideas on the website. Are you ready to order? Click HERE!

Stockholm St. x HEIMA this Friday

Quirky lifestyle brand HEIMA launches its second collaboration with Ava Paguyo and Stockholm St. this Friday, August 10, 2012.

Ava x Heima

Named after a random village street in urban Manila, Stockholm St. is a homegrown design madhouse that individually produces each piece with care. Its specialty is transforming plain fabrics into cloth graffiti that’s made to wear or becomes an interesting accent in any home.

Ava Paguyo x Heima

Stockholm St.’s Mash-Up 2008 collection is exclusively available at the HEIMA store:
Unit 229 LRI Design Plaza
210 Nicanor Garcia St. (Reposo)
Brgy. Bel-Air II Philippines 1209
Tel. 798-0027
Open from 10 AM to 6 PM
For more information, email

Ava Paguyo x Heima

Happy birthday Bench!

In honor of Bench’s 25th anniversary, let’s look back at our favorite ad campaigns.
The Sculler, with Richard Gomez.
Winner: Best in Cinematography in the Ad Congress, 1991

Pussycat Doll Nicole Scherzinger for Bench Underwear

Bench Raw Jeans with Piolo Pascual

Bruno Mars for Bench khakis

and my personal favorite, L’Amoreaux with Richard Gomez and Joanne Zapanta

Ben Chan headlines Esquire Philippines’ Wealth Issue

Esquire Philippines’ August issue delves into the non-conformists of men’s fashion, the 25th anniversary of BENCH, the screening of The Bourne Legacy which was shot in the country, and more.
BENCH founder Ben Chan graces the cover of the Wealth Issue as his business reaches 25 years of cultivating a lifestyle brand for Filipinos.
His success comes from providing a wide range of affordable, basic clothing, and also extends to fragrance, watches, accessories, snacks, and even a Bench MasterCard.
Ben says, “Anything that I do has the Filipino in mind. Anything that I do is always Filipino.”

Ben Chan in Esquire

Also featured is CEO Felipe Gozon as he talks about the TV5-GMA merger that shook the nation.
Mr. Gozon says, “You should not be surprised bakit gustong bilhin ang Channel 7. Parang tinatanong mo bakit ba nililigawan yung pagkaganda-gandang dalagang yun?”

Esquire Philippines August issue is now available at newsstands and bookstores nationwide for Php 195.
To know more, go to

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