Celebrity stylist Liz Uy, the modern Filipina’s fashion inspiration, is Plains & Prints’ newest style icon.
All she ever wanted was to become a fashion editor. Working behind the scenes—either making a celebrity or model look more stylish, or conceptualizing what would become the fashion editorial spread of glossies—she never envisioned herself to be the one taking center stage.
Liz, who used to stage kiddie runway shows at home with her equally fashion-inclined siblings, is now taking her well-deserved turn in the spotlight via local women’s work wear brand Plains & Prints.
“I feel very much honored to be part of this collaboration. Plains & Prints is a label that I’ve worked with for six years as a stylist. It’s a brand that I trust, and most importantly, that I wear,” Liz said.
“Liz is a ‘thinking’ woman,” said, Plains & Prints owner and founder Roxanne Ang Farillas.
“By this, I mean she is a woman of style and substance. She understands the value of hard work and determination—very much the characteristics that Plains & Prints champions.
She puts thought and effort into everything she does, and she does it very well. As a result, she exudes confidence and glamour that is tempered by approachability, making her someone every working woman can relate to.
More important is her understanding of the versatility of individual pieces and the value of knowing how to put these together to create different looks. This not only extends a woman’s wardrobe, but provides her more choices, which ultimately is what the brand offers consumers.”
From editorial assistant, Liz worked her way up to become fashion editor.
“She brought celebrity styling into the limelight, making it a career girls aspire for,” Roxanne added. “Liz didn’t take the celebrity route when she was starting out, but it seems like whatever she does, she turns into something big—and this is what made everyone sit up and take notice. She’s definitely the woman to watch out for.
Most people have the impression that styling is an easy job, just a matter of picking out pieces and putting them together. What they don’t realize is the amount of thought and work put into that process,” Roxanne said.
Styling is about creating maximum impact by bringing out the beauty of each piece, and it takes a highly creative mind to be able to spot fashion potential at first glance. Liz does this very, very well.”
She concludes that all such qualities make Liz the apt personification of the brand.
“Liz perfectly embodies the Plains & Prints wearer. She’s very discerning in all aspects of her life, is career-driven and successful; and she brings to the plate the very qualities that women have come to admire about her and make her their ultimate inspiration—her fashion expertise and impeccable style sense. By virtue of all these, she is a natural advocate of our trademark aesthetic: versatile, classic and chic staples that take cues from the latest trends.”
Liz says, “As a stylist, my job isn’t just to know what looks good on other people. I also need to reflect what I can do by knowing what looks good on me—and Plains & Prints is definitely the brand I would instantly go for.
I’m really happy this came at the right time. I’m at a point in my life where I’m surer of myself and more mature, and I feel ready to take on new things in my career. I can only be thankful for opportunities like this, so it goes without saying that I want to embrace and enjoy the entire experience. I’m very excited about this new venture with Plains & Prints.”
Check out Liz Uy’s personal picks from the upcoming collections tomorrow, June 27, 2012 at the sneak preview event, only at Plains & Prints Glorietta 1.
And now after more than 460 valid entries to this contest, here are the five winners who guessed the new face of Plains & Prints correctly:
Jane Chua of Pasig City
Norissa Chavez of Tondo, Manila
Marivic Pascua of Cainta, Rizal
Ma. Catherina V. Tolentino of Mandaluyong City
Madeleine M. Gonzales of Makati City
Each winner will receive Php 5,000 worth of Gift Certificates (GCs) from Plains & Prints.
Plains & Prints’ marketing team will coordinate with winners on how to claim your prize.