Singaporean clothing brand IORA has been in the Philippines for a number of years now, and though they are low-key, the brand has a loyal following.
We recently attended the launch of “the new IORA”, which includes a new label, LALU for the younger set, and a more affordable price range.
“The collections have always included smart casual pieces and cocktail dresses. LALU is for the younger crowd 16 years old and up,” said Monette Garcia, co-managing partner of IORA in the Philippines. LALU offers stylish T-shirt dresses, cute coats, jumpers, and dresses that can also be worn as long tops.
The Megamall store offers basic plain shirts, shift dresses, and work blouses and lacy tops to go with with pants, culottes, high waisted- or knee-length skirts.
Color palettes are mostly black, gray and neutrals with touches of colors here and there.
Sometimes, you enter a store and are assaulted by colors and prints. IORA’s sensibility is minimalist, which is easy on my eyes. I also loved the styling of the models, which the owners did themselves.
That’s because IORA is brand that favors lasting styles over fads.
Monette said IORA creates wardrobe pieces that mix the trendy with the classics.
The clothes are well-made to last several seasons so a woman can add pieces every two weeks when deliveries are fresh.
Iora comes out with 100 new styles every month and these are shipped from Singapore on a staggered basis.
IORA also announces a more affordable price range. Aside from an opening price point of Php 499, the most expensive item in the store is only Php 2,199).
Shoppers can also enjoy bundle offerings like two pieces worth Php 799 for only Php 1399, and two pieces worth Php 1,199 for only Php 1,999.