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H&M announces collaboration with Erdem
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H&M has just announced its next exclusive designer collaboration with ERDEM, the Canadian-born, London-based designer loved by celebrities and fashion insiders.
H&M is also pleased to reveal that renowned filmmaker Baz Luhrmann will bring the collection to life through his unique storytelling.

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L-R: Ann-Sofie Johansson, Erdem Moralıoğlu, and Baz Lurhmann

For H&M, Erdem has designed a brand new collection for women and, for the first time ever, a collection for men.
Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes.
For ERDEM x H&M he’ll reflect and reinterpret the design themes from some of his most celebrated collections, playing with the prints, textiles and delicate craftsmanship that have made his name.

“I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,” said Erdem.

“For me fashion is always about more than just clothing, it is a form of expression—a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,” said Baz Luhrmann.

“From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,” said Ann-Sofie Johansson, H&M’s Creative Advisor.

ERDEM x H&M will be available in selected stores as well as on hm.com from November 2, 2017.

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