Celebrate 10 years of success with Superdry

British clothing brand Superdry recently celebrated its 10th year anniversary with a fashion event at London’s famous landmark, Battersea Power Station.

Superdry celebrates 10 years at the Battersea Power Station (2)
Superdry celebrates 10 years at the Battersea Power Station (3)

Steeped in British history, this incredible building provided a perfect backdrop to an exclusive Spring/Summer 2014 runway show, while up-and-coming British band Coves provided the soundtrack.

The Coves perform at Superdry 10 Year Party (5)
The Coves perform at Superdry 10 Year Party (4)
Superdry celebrates 10 years with a party and catwalk (4)
Superdry celebrates 10 years with a party and catwalk (3)
Superdry celebrates 10 years with a party and catwalk (6)

Born from an inspirational trip to Tokyo back in 2003, the brand started from a collection of five high-impact graphic tees—to up to 2,500 pieces per season in stores around the globe.
Founders James Holder and Julian Dunkerton vision was to combine their passion for vintage Americana styling with Japanese inspired graphics.

James Holder and Julian Dunkerton watch the Catwalk Show at the Superdry 10 Year Party
Superdry founders James Holder and Julian Dunkerton watch the runway show at the Superdry 10-year party

As it was then, and still is today, Superdry’s core philosophy is to offer classics pieces with graphic details, in original fabrics and vintage washes, and accessible price points.
In the Philippines, Superdry is exclusively distributed by Stores Specialists, Inc. (SSI) with stores at Bonifacio High Street Central and Shangri-la Plaza Mall, East Wing.

Superdry opens at Shangri-la Plaza Mall, East Wing  (1)

To celebrate Superdry’s 10-year anniversary, a special event will be held on on July 26, 2013 at Shangri-La East Wing from 6-10 PM.
Enjoy live performances by the Philippine All-Stars, music by Major Chi, plus a 15% opening discount.
To know more, go to http://facebook.com/SuperdryPhilippines.

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  • roby
  • shopaholic

    Just visited the shop last weekend in Shangrila. Their goods are quite expensive. Would rather buy other brands with the same or even better quality at a cheaper price.

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  • In The Province

    Is it expensive brand?

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    chinabird Reply:

    a bit on the steep side here,I was at their boni high shop the other day..I was in London for 9mos last year and i have yet to see Superdry go on sale,but my sister said they do..anyway,I just go to their outlet shop to get their bargains!a t-shirt goes as low as £9 which is around P600 here–not bad,no?

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    In The Province Reply:

    Not bad indeed..thanks

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  • Bargain Girl

    In the Downtown LA, SuperDry always have a sample sale. Everything for $5.

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