I don’t get why people got upset by the add. After all, the 100% Pinoys are those that were not conquered by the Spanish, British, American and Japanese invaders like the Cordillera people, the Aetas and some of our Muslim brothers. I can definitely say that they are 100% Malay Race. Most of us have some percentage of Chinese, Spanish, or American blood so we’re not really 100% Pinoy.
At least that’s how I see the ad campaign of Bayo.
What I want to know is who the ad agency is?? I am speechless with the amateur copy. Never mind the concept, which could have been salvaged, but after reading the full campaign copy I am astounded by the lack of foresight and common sense. It looks and sounds like a college advertising project.
Well as they say the agency is only as good as the client, but it really helps to work with the best and most talented creative people who will steer client in the right direction. In this case I’d forgive the client and look more into the culpability of the agency that put out this carelessly put-together ad.
I blame them both. Like I’ve been saying, I can’t believe it was even PITCHED, much less approved. Whoever the agency is/was (let’s face it, they probably would’ve been fired by now), I can’t believe they presented something so substandard to a client. Whatever happened to editing? My Grade School newspaper seems to go through more rounds of editing and correcting than this ad copy seems to have gone through.
That being said, didn’t anyone at Bayo READ the copy? How did it even get approved? The message of it aside, the diction, grammar and punctuation were all atrocious. I can’t believe no one even caught the it’s/its error! In the end, nothing gets printed and published without the client’s go-ahead. And they gave the copy that go-ahead.
-Celine
dontaskmetosmile
Twitter: briandelro
Reply:
June 10th, 2012 at 10:50 PM
I blame them both. Like I’ve been saying, I can’t believe it was even PITCHED, much less approved. Whoever the agency is/was (let’s face it, they probably would’ve been fired by now), I can’t believe they presented something so substandard to a client. Whatever happened to editing? My Grade School newspaper seems to go through more rounds of editing and correcting than this ad copy seems to have gone through.
That being said, didn’t anyone at Bayo READ the copy? How did it even get approved? The message of it aside, the diction, grammar and punctuation were all atrocious. I can’t believe no one even caught the it’s/its error! In the end, nothing gets printed and published without the client’s go-ahead. And they gave the copy that go-ahead.
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