I wouldn’t have known about COS, if not for my friends Ginggay and Penny who are hardcore fans of the Scandinavian clothing brand.
The first time I got to experience COS for myself was when my sister-in-law Joy took me to the COS store in Antwerp where I grabbed an armful of clothes dropped about 800 euro.
I was wondering when I would be able to travel to Europe again to get my COS fix—and now COS is set to open a new store closer to home at 74 Queen’s Road Central in Hong Kong this June 28, 2012.
The Hong Kong press recently got a first look of COS’ latest offerings in a media event, captured here by The Wanderlister.
The new store will feature the entire COS collection from womenswear, menswear and childrenswear across two floors and 556m². The interior will have a modern-sleek store design, which reflects both COS’ Scandinavian roots in the use of natural hues and materials as well as the COS collection in its clean-line aesthetic with design-quirk touches.
The store will open with the complete Spring Summer 2012 range, a collection focused around a new minimal preppy concept and a bold and playful use of color. All the garments are rich in surface texture with an updated modern ’50s influence running through both men’s and women’s wear.
Marie Honda, Brand Overall Responsible for COS, says, “We are all thrilled to opening a store in Hong Kong and hope that our customers will be happy with the new store space, the collection and the brand.”