Forever 21 opens at The Block

Forever 21 recently opened its fourth store in the Philippines—a 2,300 square-meter space at the 2nd level of The Block Atrium, SM City North EDSA.

Gracing the event were (L-R) SM Senior Vice-President for Controllership Ricky A. Lim, SM President Tessie Sy-Coson, Forever 21 Executive Vice-President Larry Meyer, and Forever 21 Business Unit Head Dixie Li.

Spotted: Wendy Tabusalla

Janeena Chan

Callum David

Ruth Diaz

“At Forever 21, we take a new direction every week. It’s our job to know what’s happening, what’s new and bring that to our customers as soon as possible. That is what we strive to do. Everyday we have new products. Everyday we have new fashion,” said Forever 21 Executive Vice-President Larry Meyer, who flew in from the United States.

The newly opened store carries the lines: Forever 21, Forever 21+, Forever 21 Girls, Heritage 1981, Love 21, 21 Men, shoes, accessories, and intimates.

“Every new store is a different store for Forever 21. Here you’ll see more of what we have even in the other stores because this (North EDSA store) is our latest prototype with different fixtures that make it easy for people to see the wide selection of assortment that we have,” said Meyer.

Forever 21 comes to the Philippines through a partnership with the SM Retail Group. Its flagship store had a phenomenal opening at SM Megamall in 2010, followed by SM Makati in early 2011, and SM City Cebu late last year.
Enjoy exclusive privileges at Forever 21 when you shop using the Forever 21 MasterCard. Apply in Forever 21 stores or BDO branches. Application forms can also be downloaded HERE.

Forever 21 now open at:
The 2nd floor, SM Megamall Building A (Tel. 477-2733)
Ground floor, SM Makati (Tel. 553-0448)
Northwing, SM City Cebu (Tel. 520-2964 • 520-2969)
The Block, SM City North EDSA (Tel. 376-5057)

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