Celebrate 10 years of success with Superdry

British clothing brand Superdry recently celebrated its 10th year anniversary with a fashion event at London’s famous landmark, Battersea Power Station.

Superdry celebrates 10 years at the Battersea Power Station (2)
Superdry celebrates 10 years at the Battersea Power Station (3)

Steeped in British history, this incredible building provided a perfect backdrop to an exclusive Spring/Summer 2014 runway show, while up-and-coming British band Coves provided the soundtrack.

The Coves perform at Superdry 10 Year Party (5)
The Coves perform at Superdry 10 Year Party (4)
Superdry celebrates 10 years with a party and catwalk (4)
Superdry celebrates 10 years with a party and catwalk (3)
Superdry celebrates 10 years with a party and catwalk (6)

Born from an inspirational trip to Tokyo back in 2003, the brand started from a collection of five high-impact graphic tees—to up to 2,500 pieces per season in stores around the globe.
Founders James Holder and Julian Dunkerton vision was to combine their passion for vintage Americana styling with Japanese inspired graphics.

James Holder and Julian Dunkerton watch the Catwalk Show at the Superdry 10 Year Party
Superdry founders James Holder and Julian Dunkerton watch the runway show at the Superdry 10-year party

As it was then, and still is today, Superdry’s core philosophy is to offer classics pieces with graphic details, in original fabrics and vintage washes, and accessible price points.
In the Philippines, Superdry is exclusively distributed by Stores Specialists, Inc. (SSI) with stores at Bonifacio High Street Central and Shangri-la Plaza Mall, East Wing.

Superdry opens at Shangri-la Plaza Mall, East Wing  (1)

To celebrate Superdry’s 10-year anniversary, a special event will be held on on July 26, 2013 at Shangri-La East Wing from 6-10 PM.
Enjoy live performances by the Philippine All-Stars, music by Major Chi, plus a 15% opening discount.
To know more, go to http://facebook.com/SuperdryPhilippines.

Priceless movie

I don’t know if you remember this, but during the ’80s, Imelda Marcos had the Manila International Film Festival.
I was in school then, but I remember half day only because we had exams. So I would rush home in my uniform, park the folding table in front of TV, eat KFC, and watch foreign subtitled movies—every single day until the festival was over.
I had the time of my life. I wasn’t an A student, obviously, but I passed all my exams.
Thus began my love affair of foreign movies.

Last Saturday night I couldn’t sleep. I started watching various trailers on iTunes, until I stumbled upon a 2006 French movie called Hors de Prix.

Hors de Prix

It stars Audrey Tatou (Amelie, Da Vinci Code, Coco Before Chanel) as Irene, a gold-digger on the prowl in the French Riviera. She likes them old and rich.

Hors de Prix

French-Moroccan stand-up comedian and actor Gad Elmaleh co-stars as Jean, a hotel employee, who gets mistaken for a millionaire when Irene finds him drinking at the hotel bar.

Hors de Prix

A one-night stand leads to a second, and Irene discovers who Jean really is.

Hors de PrixHors de Prix

Smitten, he allows the material girl to drain his life savings, forcing him to hook up with a wealthy widow.

Hors de Prix

But let’s not give away the rest of the story.
I have to say watching this made me feel like high school again—with my uniform, TV tray and KFC.
Except I watched this in bed while everyone was sleeping, under the blanket and with headphones.
I love how Gad Elmaleh transforms into a lowly bartender into a dashing gentleman, while Audrey Tautou has the body to die for!!
Makes me wish I were young again. I could study French again, visit Paris more.
And I need to watch more foreign films.
Now don’t let this trailer fool you. The movie, though a bit long in some scenes, is really worth watching.

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