Swedish retail giant H&M is proud to announce its autumn collaboration with Parisian designer Isabel Marant.
Known for her effortless style, Isabel mixes urban attitude and boho elegance with a rock ‘n’ roll spirit to deliver a genuine French allure.
For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style.
It will be available from November 14, 2013, in around 250 stores worldwide and online.
The collection will include clothing and accessories for women and teenagers, and for the first time for her, a collection for men.
“I am flattered by this collaboration,” said Isabel. “H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” says Isabel Marant.
Born and raised in Paris, Isabel Marant started customizing her own clothes while still at high school.
A graduate of the famed Studio Berçot, Marant worked her way up the fashion system starting with a jewellery line, adding knitwear, then finally launching her eponymous collection in 1994. Today she runs an internationally successful fashion powerhouse with a string of boutiques worldwide. Her Parisian chic style, a mix of bohemia and masculine tailoring, grows in popularity season after season.