Confession time: I had never heard of American Eagle Outfitters until I found out Bench was bringing it in and moving into the former Dimensione flagship in Bonifacio High Street. (Click here to see Dimensione’s new location.)
My friend and former store manager, Efren Te, is now the American Eagles’s visual merchandiser.
He recently flew over to train in Pittsburgh, Pennsylvania, so I was excited to see the results.
Last week, Efren gave me the full tour before the store opened to the public last March 1, 2013.
When I arrived at 2 PM, Robby Carmona was busy rehearsing with live band and models for the launch.
The store’s design—as well as the wooden planks—came from the U.S.
We start on the second level where the menswear is located
I think my husband would wear these
Neutrals and colors
and an obscene amount of underwear to choose from
On the street level are the womens collections
A bit too young for me, but perfect for students and young ladies
Plus more cute underwear
P.S. I really love the fitting rooms—
Nice, spacious, spare, and plenty.
Efren showed me its special feature—the call button you can press if you need assistance or another size?
A first in Manila, I think.