Earlier today, I searched Instagram for photos on H&M’s launch party to celebrate its collaboration with Maison Martin Margiela.
Held in the historical 5 Beekman Street in New York’s financial district, the event was attended by models and celebrities who wore pieces from the collection.
Spotted on the
red carpet concrete floor were Sarah Jessica Parker
Margareta van den Bosch, Creative Advisor at H&M
Bart Freundlich and Julianne Moore
Guests didn’t know what to expect as each room in every floor held surprises—such as art installations by Daniel Arsham, Frederique Chauveaux and Noemie Goudal, who created sculptures, projections and photographs exclusively for the event.
The collection was also revealed in dance performances choreographer by Anne Teresa de Keersmaeker.
Then lucky guests were welcomed inside pop-up stores in some of the rooms, where they got first dibs from the collection.
While the rest of us mortals wait as the Maison Martin Margiela with H&M collection launches November 15th in 230+ H&M stores worldwide.