H&M launches new fashion label in 2013

As a huge fan of COS, I can’t wait to see H&M’s new fashion brand & Other Stories to be launched next year.
& Other Stories will offer a wide range of women’s shoes, bags, accessories, beauty and ready-to-wear from creative ateliers in Paris and Stockholm.

Expect diversified fashion collections made with carefully selected materials, great attention to detail, and quality at an affordable price.
Lines will be diverse—ranging from masculine tailoring to feminine chic.
& Other Stories aims to design lasting wardrobe pieces within a wide price range.
The new label will launch in stores and online during Spring 2013 in selected European countries.

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