Macaroon (not to be confused with macaron)
A macaroon is a small circular cake, typically made of ground almonds, coconut, nuts or even potato, with sugar, egg white, and sometimes flavourings, food colouring, glace cherries, jam and/or a chocolate coating.
Macaroons are often baked on edible rice paper placed on a baking tray.
Macaron (not to be confused with macaroon)
A macaron is a French sweet meringue-based confection made with egg white or aquafaba, icing sugar, granulated sugar, almond powder or ground almond, and food colouring.
A macaron is commonly filled with ganache, buttercream or jam filling sandwiched between two cookies. The name is derived from the Italian word macarone, maccarone or maccherone, the Italian meringue. (Source: Wikipedia)
Sorry, I just had to put that out because I can’t stand it when people call macarons macaroons. It bugs me to death!! To me, macaroons are coconut thingies, while macarons are like fancy meringue that come in (mostly) pastel colors.
Among all the macaron brands, Ladurée seems to be most popular.
Founded in Paris in 1862 by Louis-Ernest Ladurée, the brand was acquired by Groupe Holder in 1993.
Now, with locations in 30 countries worldwide, more than 15,000 macarons are said to be sold everyday.
Ladurée in Paris
Earlier this afternoon, Ladurée Philippines invited friends and family to a private event at its first store at 8 Rockwell. Ladurée is franchised in the Philippines by H&F Retails Concepts Inc., which also owns/runs Homme et Femme, Univers, among other luxury brands in the country.
The store looks really beautiful and authentic.
When we arrived at half past three, there was a long line at the counter.
Each guest was given a little card to be filled out and used to claim two free macarons.
It was a great idea because everyone had a reason to enter the store and line up in a civilized manner. Of course most guests are likely to buy other items once they are in line.
At first I was scared to line up, but it went smoothly because there were so many people manning the counter
To give you an idea, one macaron costs Php 150. You can buy per piece, or you choose your favorites and put them in cute boxes (ranging from four to 55 macarons).
Macarons aside, here’s what else you’ll find in store: jams and spreads
Lovely scented candles
Room scents, adorable tote bags, and charms. Unfortunately I wasn’t able to photograph the other items due to the number of people inside the store.
Spotted at the private event were H&F’s Managing Director, Jappy Gonzalez, who was on hand to answer everyone’s questions
Also, Ben of Ladurée was helping out
H&F/Univers’ Press Relations Officer, Mano Lotho
Preview Magazine’s Daryl Chang
Esquire Philippines’ Erwin Romulo
SM Supermalls’ Steven Tan
Miguel Ramos of National Book Store
Yodel Pe and Patrice Diaz
And here’s what I got: two scented candles, milk chocolate bar, and two boxes of macarons for my friend Chinky and my Dad.
I just need to go back to look at the other things I missed, like the totes and charms, but I can wait till the line is over.
Ladurée opens to the public on August 29, 2015.